Alday Denim Goes From Kickstarter to Main Stream
Alday Denim launched in 2018 by two industry veterans that were exhausted by “comfortable” jeans being nothing more than regular jeans with a hint of stretch. And though coal miners and construction workers might need the raw durability of Brett Farve-endorsed Wranglers, most guys don’t.
So, they did something about it and developed their own “Open-Knit Fabric” that’s stretchy, strong, super soft and 300% more breathable than regular denim, all with the fit and aesthetic of normal jeans.
From Kickstarter to Main Stream
Alday Denim began working with ATTN Agency to help leverage the success and momentum gained through a successful Kickstarter launch.
Using the purchaser information from Kickstarter, ATTN was able to quickly create lookalike audiences to begin prospecting new audiences based on similar social indicators and demographics. By creating and layering high intent lookalike audiences, ATTN was able to drive immediate conversions and begin discovering new audiences to expand prospecting and scale ad spend.
Following a successful launch on Facebook and Instagram, ATTN expanded Alday onto Google Search and Google Shopping, realizing an average 14.09x ROAS across all placements and cohorts.
Prospecting Return on Ad Spend (ROAS)
Retargeting Return on Ad Spend (ROAS)
LTV Return on Ad Spend (ROAS)
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