Katie Austin Fitness App Sees 207% Revenue Lift in 60 Days

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Katie Austin, daughter of the fitness icon Denise Austin, reimagined physical training with the launch of her fitness app, “Katie Austin Fitness”.

Growing organically by leveraging her own social media channels, the app boasted 1,874 active devices and 7,330 monthly sessions.

User Scale & User Retention

Katie Austin hired ATTN Agency to drive new user acquisition and improve month-over-month user retention.

To drive new user acquisition, ATTN Agency drove prospecting campaigns through social media – Facebook, Instagram, and Snap – by targeting lookalike audiences based on existing users and MVP users. ATTN also leveraged Google Universal App Install campaigns to drive new installs on iOS and Android devices. Over the first 60 days, ATTN doubled the active users on iOS and Android devices.

To improve user retention, ATTN Agency used Klaviyo email management to deliver users with consistent updates of new app features and updates. By creating a consistent marketing schedule ATTN was able to increase average user retention from 1.2 months to 3.8 months.

 

207%

Increase in Revenue Month-Over-Month

2.4x

Increase in User Retention Rate

190%

Increase in Conversion Rate

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Getting Results Our Clients Love

We love working with our clients, and they love working with us.

"Their commitment to our campaigns has been consistent since we began working together."

Jamie Wardlow
VP Marketing, Hylete

"The team at ATTN Agency understands the tone of our brand."

Ryan Mark
Cofounder, Alday Denim

"They’re extremely responsible and responsive."

Will Torrez
CEO, Zeno Gym

"I appreciate their ability to answer questions quickly and clearly for people without a technical background."

Danny Stein
CFO & Co-Owner, Cinema Secrets

"Having multiple people in communication with me helps so much!"

Katie Austin
Owner, Katie Austin Fitness

"The way the agency team members work together and strategize with one another on a variety of projects is impressive."

Westin Mitchell
Founder, Woo More Play

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