Rau Cacao Launches Direct To Consumer Product Line

Google SearchGoogle ShoppingFacebook AdsInstagram AdsEmail MarketingCreative Services
Rau was created in 2016 with the goal of creating a fully functional cacao drink.
In 2020, the founders decided to pivot, creating a powdered version of the drink to be exclusively sold online.
From Retail to Direct to Consumer
Rau Cacao started working with ATTN Agency to help launch their direct to consumer rebrand.
ATTN Agency strategized a prelaunch through organic Facebook and Instagram announcements coupled with Klaviyo email marketing.
106%
Increase In Return on Ad Spend (ROAS)
+99%
Increase In Conversion Rate (CVR)
-23%