Rau Cacao Launches Direct To Consumer Product Line

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Rau was created in 2016 with the goal of creating a fully functional cacao drink.

In 2020, the founders decided to pivot, creating a powdered version of the drink to be exclusively sold online.

From Retail to Direct to Consumer

Rau Cacao started working with ATTN Agency to help launch their direct to consumer rebrand.

ATTN Agency strategized a prelaunch through organic Facebook and Instagram announcements coupled with Klaviyo email marketing.

106%

Increase In Return on Ad Spend (ROAS)

+99%

Increase In Conversion Rate (CVR)

-23%

Decrease in Cost Per Click (CPC)

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Jamie Wardlow
VP Marketing, Hylete

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Cofounder, Alday Denim

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CEO, Zeno Gym

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CFO & Co-Owner, Cinema Secrets

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Owner, Katie Austin Fitness

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Westin Mitchell
Founder, Woo More Play

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