Mandarina Duck, founded in founded in 1977, is an innovative Italian fashion and luggage brand offering creative and original solutions with a contemporary, informal style to a demanding, curious, positive and on-the-move consumer.
ATTN Agency partnered with 3 Rights NY, the US distributor for Mandarina Duck, to help expand the reach of the brand beyond brick and mortar shops. While Mandarina Duck is wildly popular in Europe and parts of Asia, it remains relatively unknown in the US.
After careful analysis of the brand and its domestic awareness, a decision was made to launch a branded store for Mandarina Duck on Amazon, and develop a comprehensive digital strategy within Amazon Marketing Solutions.
Design & Optimize Brand Page
ATTN Agency worked with Mandarina Duck and 3 Rights NY to design and develop their brand page. Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the Amazon Marketplace.
As seen in the image, the custom brand page we created for Mandarina Duck invokes the colorfulness and playfulness of the brand, maintaining its identity, and includes additional selling points (not easily communicated through the product detail page).
Increase Sales on Prime Day, Black Friday & Cyber Monday
For Amazon Prime Day, ATTN Agency created 19 new campaigns for Mandarina Duck. The goal of these campaigns was to increase brand awareness in the highly competitive travel, luggage and bags categories.
ATTN Agency crafted compelling ad copy that highlighted Prime Day discounts and coupons, driving clicks and purchases of Mandarina Duck products.
This specific strategy paid off and Mandarina Duck saw 200% increase in total sales (compared to the previous week) on Amazon Prime Day in 2019, and a 425% increase in total sales (compared to the previous week) through BFCM.