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Get the latest tips, tricks, advice, and more sent directly to your inbox
Ecommerce
•

7 min read

How To Make Meta Ads Work in 2023

Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks.

newly published

Justin Buckley
Dec 5, 2022
Ecommerce
•

7 min read

How To Make Meta Ads Work in 2023

Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks.

Justin Buckley
Feb 3, 2022
Email and SMS Marketing
•

5 min read

7 Email Metrics You Should Track

With its recent iOS 15 update, Apple has made tracking email open rates even more difficult.

Rocio Alvarez
Feb 10, 2022
Creative
•

4 min read

6 Reasons Why Icons are Important for Ads

While the modern marketer has more tools at their disposal than ever before, helping a business to stand out in a savagely competitive market remains one of the hardest jobs to do.

Justin Buckley
Feb 9, 2022
Ecommerce
•

6 min read

Best Shopify Tech Stack to Upscale Your E-Commerce Brand

A well-functioning e-commerce platform is essential to the success of any online business.

trending

Justin Buckley
Jul 31, 2023
Growth
•

6 min read

Critical Facebook Ad Creative Fundamentals

Achieving success using Meta ads is complex and the game is ever changing, however these nine fundamentals will not change.

Colin Dougherty
Jul 20, 2023
•

min read

Leveraging Data Governance and Insights: Zenlytic's Paramount Role in Business Intelligence

With digital complexity burgeoning, the exigency for discerning data management is becoming increasingly paramount for enterprises.

Bobby Dietz
Jan 4, 2021
Growth
•

4 min read

How To Properly Offer A Free Trial

Free trials are vital for your company as they make an impression that your products can be trusted.

Jun 1, 2020
Ecommerce
•

10 min read

The perfect E-commerce strategy for new product launches

Organic reach takes time, and with a new product launch, you don’t have that kind of time. Hit the ground running by utilizing this perfect e-commerce marketing strategy to quickly reach your targeted audience.

Get the latest tips, tricks, advice, and more sent directly to your inbox

creative

Nov 1, 2023
Creative
•

min read

How To Create And Analyze Killer Ads

The exponential growth of the internet in the last three decades, has thrown up some very interesting statistics.

Rocio Alvarez
Feb 10, 2022
Creative
•

4 min read

6 Reasons Why Icons are Important for Ads

While the modern marketer has more tools at their disposal than ever before, helping a business to stand out in a savagely competitive market remains one of the hardest jobs to do.

Colin Dougherty
Creative
•

5 min read

Ad Copy That Focuses On The BENEFIT Is Always Better

Your ad copy and creative needs to share what the benefit of clicking through will be.

Written by our partners

Justin Buckley
Dec 5, 2022
Ecommerce
•

7 min read

How To Make Meta Ads Work in 2023

Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks.

Justin Buckley
Feb 3, 2022
Email and SMS Marketing
•

5 min read

7 Email Metrics You Should Track

With its recent iOS 15 update, Apple has made tracking email open rates even more difficult.

ATTN Agency January monthly Progress Report

This is January’s monthly Progress Report for ATTN Agency and we explore expanding our services a lot. We’re focused on explosive growth exploring every option before we move in any additional direction.

Feb 1, 2024
Progress Report

3 min read

ATTN Agency December’s monthly Progress Report

This is December’s monthly Progress Report for ATTN Agency and this month we explore expanding our services.

Jan 1, 2024
Progress Report

4 min read

ATTN Agency November’s monthly Progress Report

This is November’s monthly Progress Report for ATTN Agency and we’re growing fast. We need to hire our first employee to assist in growth and dialing that was a major theme of this month.

Dec 1, 2023
Progress Report

5 min read

User Generated Content Vs Stock Photos

Great marketing and advertising strategies are all about evoking emotions, desires and some strong “I want me one of that” moments in people.

Bobby Dietz
Nov 17, 2023

5 min read

Facebook CAPI: What It Is, and How to Set It Up

Facebook’s Conversions API (CAPI) is a powerful marketing enablement tool that helps direct-to-consumer (DTC) brands track and optimize their marketing efforts on the social media platform.

Justin Buckley
Nov 3, 2023
Growth

5 min read

ATTN Agency October’s monthly Progress Report

This is October’s monthly Progress Report for ATTN Agency and it was a big one. We made some major progress and our structure and future planning.

Nov 1, 2023
Progress Report

7 min read

How To Create And Analyze Killer Ads

The exponential growth of the internet in the last three decades, has thrown up some very interesting statistics.

Nov 1, 2023
Creative

min read

The Secret To Attention Worthy In Advertising

Social media has permeated the very core of society.

Bobby Dietz
Oct 23, 2023

6 min read

Story in advertising

Back before the steam pipes of the Industrial Revolution, before a certain carpenter made his appearance on the plains of Galilee to teach his disciples, even before the Great Pyramids of Giza were erected to point into the starry night sky, humans told stories.

Colin Dougherty
Oct 18, 2023
Branding

5 min read

Spotting Line Extension Opportunities

Part of the problem with being a business owner is you’re always looking for opportunity, constantly trying to make more money.

Justin Buckley
Oct 11, 2023

5 min read

ATTN Agency September’s monthly Progress Report

This is September’s monthly Progress Report for ATTN Agency and I am inspired to push harder than ever after this month’s performance.

Oct 1, 2023
Progress Report

6 min read

ATTN Agency August’s monthly Progress Report

This is August’s monthly Progress Report for ATTN Agency and I am incredibly pleased with the progress and improvements we have made.

Sep 1, 2023
Progress Report

7 min read

Critical Facebook Ad Creative Fundamentals

Achieving success using Meta ads is complex and the game is ever changing, however these nine fundamentals will not change.

Justin Buckley
Jul 31, 2023
Growth

6 min read

Leveraging Data Governance and Insights: Zenlytic's Paramount Role in Business Intelligence

With digital complexity burgeoning, the exigency for discerning data management is becoming increasingly paramount for enterprises.

Colin Dougherty
Jul 20, 2023

min read

How To Make Meta Ads Work in 2023

Looking back on the past 3 years, from pre-Covid to post covid, the ‘good old days’ to the post-iOS hellscape, there is one constant in paid media. There are no playbooks.

Justin Buckley
Dec 5, 2022
Ecommerce

7 min read

6 Reasons Why Icons are Important for Ads

While the modern marketer has more tools at their disposal than ever before, helping a business to stand out in a savagely competitive market remains one of the hardest jobs to do.

Rocio Alvarez
Feb 10, 2022
Creative

4 min read

Best Shopify Tech Stack to Upscale Your E-Commerce Brand

A well-functioning e-commerce platform is essential to the success of any online business.

Justin Buckley
Feb 9, 2022
Ecommerce

6 min read

11 Tips to Get Your Brand’s Emails Open Every Time!

Is your company struggling to convert email recipients into customers?

Justin Buckley
Feb 8, 2022
Email and SMS Marketing

5 min read

7 Email Metrics You Should Track

With its recent iOS 15 update, Apple has made tracking email open rates even more difficult.

Justin Buckley
Feb 3, 2022
Email and SMS Marketing

5 min read

8 Key SMS Trends For Local Businesses

Truth be said, it takes work to develop relationships with your customers – you must reach out to them proactively rather than waiting for them to come to you.

Justin Buckley
Jan 18, 2022
Email and SMS Marketing

6 min read

8 Direct to Consumer PPC Marketing Trends to Watch in 2022

Do you know that PPC (pay-per-click) advertising increases brand awareness by 80%? In direct to consumer marketing, relying on organic growth seems like a strategy that less innovative companies use. However, there’s no need to rely on slower methods of building your reputation when you can ‘buy’ your way into the search engine results.

Justin Buckley
Jan 8, 2022
Growth

4 min read

Your Comprehensive Guide on Using UGC in Social Media

Abbreviated as UGC, user-generated content is currently a marketing goldmine.

Justin Buckley
May 20, 2021
Growth

4 min read

Whitelisting vs Dark Posting on Facebook and Instagram

In recent times brands and marketers are turning to Influencer Marketing campaigns on Facebook and Instagram to increase brand awareness and drive revenue.

Justin Buckley
Apr 20, 2021
Growth

4 min read

How to Add Links to Instagram Stories with Swipe-up

With over 1 billion monthly active users, Instagram is now one of the most coveted platforms for marketers.

Justin Buckley
Mar 7, 2021
Ecommerce

5 min read

The Perfect E-commerce Marketing Strategy for New Product Launches

Organic reach takes time, and with a new product launch, you don’t have that kind of time.

Bobby Dietz
Jan 10, 2021
Growth

5 min read

The Perfect E-commerce Marketing Strategy for New Product Launches

Organic reach takes time, and with a new product launch, you don’t have that kind of time. Hit the ground running by utilizing this perfect e-commerce marketing strategy to quickly reach your targeted audience.

Bobby Dietz
Jan 10, 2021
Ecommerce

12 min read

How a Successful Subscription Business Model Grows Your Business

Subscription business models earn money from recurring fees for using a product or service that your company provides.

Bobby Dietz
Jan 4, 2021
Growth

5 min read

How do you sell products without discounting... EVER

The temptation of discounting to get sales is too high for most. But also, the need for cash flow is genuine.

Bobby Dietz
Jan 4, 2021
Ecommerce

5 min read

How To Properly Offer A Free Trial

Free trials are vital for your company as they make an impression that your products can be trusted.

Bobby Dietz
Jan 4, 2021
Growth

4 min read

How To Properly Offer A Free Trial

Free trials are vital for your company as they make an impression that your products can be trusted.

Bobby Dietz
Jan 4, 2021
Ecommerce

11 min read

How to Plan a Marketing Calendar That Actually Works

Having a marketing calendar is crucial for ensuring that you stay organized when managing a blog, social media account, or other content-based marketing channel.

Bobby Dietz
Jan 1, 2021
Growth

14 min read

How to Plan a Marketing Calendar That Actually Works (Template)

Having a marketing calendar is crucial for ensuring that you stay organized when managing a blog, social media account, or other content-based marketing channel.

Bobby Dietz
Dec 8, 2020
Growth

4 min read

How to Calculate Your Customer Lifetime Value

Throughout the lifetime of any business entity, customers will always come and go

Justin Buckley
Nov 16, 2020
Growth

4 min read

TikTok Launches Partnership with Shopify: What Next?

Shopify entered into a commerce partnership with TikTok on October 27, 2020, where they launched the TikTok channel for Shopify.

Justin Buckley
Nov 14, 2020
Growth

4 min read

Everything You Need to Know About Data Feed Management

The amount of sales you generate is often not only determined by the quality of your products and services but also whether you reach potential buyers. Digital advertising offers businesses access to a large pool of global consumers. However, increasing your revenues is not just about reaching a broad audience but reaching the right audience at the right time.

Justin Buckley
Nov 13, 2020
Feed Management

4 min read

How to Make your Shopify Store ADA Compliant

About 15 percent of the world’s population lives with some form of disability

Justin Buckley
Nov 5, 2020
Growth

5 min read

What is the Facebook Power 5?

Great social media marketing can bring your business remarkable success.

Justin Buckley
Nov 1, 2020
Social Media Marketing

5 min read

How To Find Your Competitors’ Ads

As a business, you should view competition or the presence of other players in your niche as evidence of a thriving market for your goods and services.

Justin Buckley
Oct 22, 2020
Growth

5 min read

Facebook Removing the 20% Text Rule for Paid Ads

There is a good reason for the over 6 million businesses Facebook advertisers to get excited.

Justin Buckley
Oct 19, 2020
Social Media Marketing

4 min read

5 Tips for Running a Successful Instagram Giveaway

The only thing that comes second to the love for money is the idea of not having to spend any money at all. An entertaining and engaging Instagram giveaway is sure to have them looking your way.

Justin Buckley
Oct 6, 2020
Social Media Marketing

5 min read

6 Incredibly Easy Steps to Start Selling on Instagram

Instagram made headlines in 2018 when it reached a billion users, which is incredibly impressive for a mainly mobile application.

Justin Buckley
Oct 1, 2020
Social Media Marketing

5 min read

Planning for Q4 Performance Marketing and Growth

This year, Q4 holiday planning for digitally native brands will be unlike any other year.

Justin Buckley
Sep 23, 2020
Growth

5 min read

9 Alternative Discounts To Avoid Becoming a Discount Brand

If you’re looking to find ways to offer alternative discounts in order to avoid being seen as a “discount brand,” there are plenty of effective ways to do this. Here are a few options to allow your customers to get the deals they want while still maintaining your image as a high-quality brand.

Justin Buckley
Sep 13, 2020
Growth

4 min read

What is Programmatic Marketing?

Other than developing exceptional products and services, organizations have to determine the best way of creating awareness. Otherwise, the sales generated will not match the projections and potential of the products. As the entrepreneurial landscape becomes more competitive, the need for advertising is even greater.

Justin Buckley
Sep 11, 2020
Display & Programmatic Marketing

5 min read

Pros and Cons of Using Single Keyword Ad Groups in Your Search Campaigns

Single Keyword Ad Groups (SKAGs) are just as they sound: having one keyword for every ad group with its own set of ads. The keywords and ads should match exactly or very closely, so that the ad can be more relevant.

Justin Buckley
Aug 22, 2020
Performance Marketing

4 min read

Optimize Your Google Merchant Center Account with These 7 Tips

Running a profitable campaign on Google Merchant Center should not be your ceiling. Even though campaigns are not run on the Google merchant center account, it has a lot to do with how your campaigns end up

Justin Buckley
Aug 12, 2020
Shopping Marketing

5 min read

5 Best Klaviyo Audiences To Use in Facebook Ads

Facebook continues to be the reigning champion of paid advertising channels. To market your business successfully on Facebook, you need a clear and focused marketing strategy. Whether you represent a big brand or a small business, you need a clear and focused strategy to target new and existing customers.

Justin Buckley
Aug 7, 2020
Email and SMS Marketing

6 min read

5 Proven Ways to Improve your Email Marketing Campaigns

Email marketing has an ROI of 3,800%. What this means, is that for every $1 you spend on email, you generate $38. As such, numerous marketers, brands, and agencies swear by email. Email marketing helps businesses increase customer engagement, improve brand awareness, boost sales, and increase the bottom line.

Justin Buckley
Aug 5, 2020
Email and SMS Marketing

5 min read

Google Smart Shopping Campaigns vs. Standard Campaigns: The Pros and Cons

The world of advertising is constantly evolving, and artificial intelligence is beginning to dominate it. Google often rolls out significant changes in its features, and automated advertising is one of them. What is a smart shopping campaign? How are they different from standard campaigns? Here’s all you need to know!

Justin Buckley
Jul 3, 2020

min read

Facebook Removing 28-Day Attribution Window For Ads

Popular social media platform, Facebook, has announced it will remove the 28-day attribution window option from its platform.

Justin Buckley
Jun 20, 2020
Performance Marketing

4 min read

The perfect E-commerce strategy for new product launches

Organic reach takes time, and with a new product launch, you don’t have that kind of time. Hit the ground running by utilizing this perfect e-commerce marketing strategy to quickly reach your targeted audience.

Jun 1, 2020
Ecommerce

10 min read

Ad Copy That Focuses On The BENEFIT Is Always Better

Your ad copy and creative needs to share what the benefit of clicking through will be.

Colin Dougherty
Creative

5 min read