About ATTN

We treat your P&L like our own.

We aren't average 9-to-5 media buyers, and we aren't button pushers. ATTN is a San Diego growth marketing agency of performance operators who build profitable revenue systems for DTC and retail brands, from the first ad a customer sees to the fifth order they place.

Work with us How we drive results

No hype. No long term contracts. Pure results.

100+
DTC and retail brands worked with
Our clients
$1M to $500M
Annual revenue of the brands we partner with
Who we work with
$20K to $5M
Monthly media spend per client
Media budgets

Trusted by brands like

Where we come from

Built by operators,
for operators.

Founded in San Diego by our co-founders Bobby Dietz and Joe Selbo.

  1. The startPerformance marketers

    Buying media and obsessing over creative.

  2. ThenA retention practice

    Email, SMS, and direct mail, planned alongside paid media.

  3. TodayOne system

    Paid media and lifecycle retention for more than 100 brands.

ATTN started in San Diego with a simple belief: marketing should be judged by what it does for the business, not by how it looks in a report.

We began as performance marketers, buying media and obsessing over creative. As our clients grew, so did their questions. What happens after the first purchase? Why are we paying again to reach people who already know us? So we built a retention practice, from email and SMS to direct mail, and started planning it alongside paid media.

Today we run paid media and lifecycle retention as one system for DTC and retail brands, and we've worked with more than 100 of them. The goal hasn't changed: do whatever it takes to make the number that keeps you up at night happen.

Our culture

Built on accountability.

We've built a culture of accountability and ownership. Every person on our team is incentivized to deliver against your goals, and we measure our success by the impact we create for your business.

Five values we hire for and work by

01

Collaboration

We work as one team with yours, and across our own channels.

02

Communication

You'll always know what we're doing, why, and what's next.

03

Confidence

We're direct about what we think will work, and honest when it doesn't.

04

Passion

We care about your brand's growth as if it were our own.

05

Innovation

Platforms change fast. We test, learn, and adapt faster.

One system

Every lever that moves revenue, run as one.

We don't believe in channel silos. Every channel earns its place in your budget, and every one is planned alongside the others.

Paid Media

Win new customers profitably across Meta, TikTok, Google & Bing, YouTube, Connected TV, and retail media, each with a dedicated specialist.

Explore Paid Media

Lifecycle & Retention Marketing

Turn first orders into lifetime value with email, SMS and RCS, direct mail, push, loyalty, and subscriptions, run by a dedicated retention team.

Explore Lifecycle & Retention Marketing

Creative Strategy

Performance creative grounded in data and consumer psychology, from custom video and UGC to ad design, tested through our digital focus grouping method.

See our strategy

Analytics & Measurement

Attribution, incrementality testing, and custom reporting, so you can steer spend with real data.

See our strategy
Our principles

Five ideas that shape every account.

Principle

New customers first.

We optimize for profitable acquisition, not vanity metrics, and we exclude people who'd buy anyway so your budget goes where it creates growth.

Our approach

From audit to scale.

  1. 01Audit

    A deep dive into your audience, data, and goals to find the biggest opportunities and the best objectives for your brand.

  2. 02Strategize

    A full-funnel plan to attract new customers and deepen loyalty with the ones you already have.

  3. 03Implement

    We verify tracking and pixels, then build campaign structure, audiences, creative, and copy.

  4. 04Optimize

    Ongoing review, with split tests on objectives, assets, and audiences to maximize your return.

  5. 05Scale

    We move budget to top-performing channels and campaigns, and explore new channels, geographies, and audiences.

  6. 06Quarterly audit

    A regular look at the state of your business and the health of every channel, covering strengths, weaknesses, opportunities, and threats.

The quarterly audit feeds the next round of strategy
Partnered for success

What sets us apart.

Expertise

Our team is built from industry experts with proven track records, not trainees learning on your budget.

Transparency

Full visibility into our process, strategy, execution, and results.

Goal oriented

Every strategy ties directly to your business objectives.

Accountability

We measure success by the impact we create for your business.

Responsiveness

Multiple ways to reach us, plus a dedicated brand strategist to coordinate everything that matters.

A custom strategy

Every brand gets a strategy built around their goals, their data, and their competitive reality. No recycled playbooks.

Specialists on every channel

No generalists. Each channel has a dedicated strategist who lives in that platform.

Certified by the platforms

We're recognized partners of the platforms we run, not just users of them.

No long term contracts

After the first three months, we work month to month, because we'd rather earn your business every month.

See our strategy →
Who you'll work with

A dedicated team. Not a rotating cast.

Every client gets a team built around their brand, with the specialists they need on each channel.

On every paid media account

Paid media team

  • Channel strategistsOwn the strategy and performance of each platform
  • Analytics and tracking supportKeep your data clean
  • An account leadConnects it all to your business goals
On every lifecycle & retention account

Retention team

  • Retention StrategistLeads your program, owns the roadmap and testing plan
  • Email TechnicianBuilds and quality-checks every flow and campaign, and handles segmentation, integrations, and deliverability
  • DesignerCreates on-brand email, SMS and RCS, and direct mail creative
  • CopywriterWrites in your voice, guided by a documented brand voice guide

Both teams plan together, so your paid and retention strategies are built from the same data and goals.

Paid Media →Lifecycle & Retention Marketing →
Talk to our team
Certified where it counts

Platform partners, not just users.

We earn recognition from the platforms we run, and we use the best technology to deliver for clients.

Platform partnerships

  • Google Premier Partner
  • Meta advertising partner
  • TikTok badged performance marketing partner
  • Klaviyo Platinum Master Partner
  • PostPilot Certified MailMasters
  • MNTN verified agency partner
See all partners
Proof

Real brands, real results.

All case studiesTalk to our team
Fit

Built for brands ready to scale.

We partner with DTC and retail brands from $1M to $500M in annual revenue, across apparel and beauty, food and beverage, home and electronics, outdoor and automotive, and subscriptions and digital goods. We work with brands on Shopify, Shopify Plus, BigCommerce, and WooCommerce.

Our clients spend from $20,000 to $5,000,000 per month on media.

Apparel & beautyFood & beverageHome & electronicsOutdoor & automotiveSubscriptions & digital goodsShopifyShopify PlusBigCommerceWooCommerce
See if we're a fit
Life at ATTN

A remote-first team with an anti-overwork streak.

We work from anywhere

Because we hire talent, not zip codes.

Small, low on bureaucracy

So your work matters and decisions move fast.

Anti-overwork

A sustainable pace produces sustainable results, for us and for you.

Join our team →
Keep exploring

Keep exploring.

Services

Paid MediaWin new customers profitablyLifecycle & Retention MarketingTurn first orders into lifetime value

Channels & company

MetaTikTokGoogle & BingYouTubeConnected TVEmailSMSDirect Mail
StrategyCase StudiesPartnersEventsJoin Our Team
Questions

Frequently asked questions.

Who is ATTN?

ATTN is a San Diego growth marketing agency that runs paid media and lifecycle retention for DTC and retail brands, built around profitable new customer acquisition and lifetime value.

What makes ATTN different from other agencies?

We run paid media and retention as one system, with specialists on every channel, a dedicated team on your account, and no long term contracts. We're also certified by the platforms we run.

Do you work with DTC brands only?

No. We work with DTC and retail brands, including those selling through retail partners and retail media networks.

Who will I work with day to day?

A dedicated brand strategist coordinates your account, supported by channel specialists on paid and a retention strategist, email technician, designer, and copywriter on lifecycle and retention.

Where is your team based?

We're headquartered in San Diego, California, and our team works remotely.

Do you have long term contracts?

After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.

Do I have to sign on for all services?

No. Our services are a la carte, so you can include or exclude platforms and services as needed.

What is your minimum client ad spend?

We work with brands that spend from $20,000 to $5,000,000 per month.

Can you provide references or success stories?

Yes. See our case study directory, and client testimonials throughout the site.

Still have questions? Talk to our team.

No hype. No long term contracts. Pure results.

Tell us where you are and where you want to be. We'll show you the path to get there.

Get started