YouTube Advertising for DTC & Ecommerce Brands

YouTube ads that scale profitably.

Entertain. Inform. Influence.

ATTN runs YouTube advertising for DTC and ecommerce brands. We build full-funnel campaigns, test creative and audiences systematically, and scale spend only as fast as results allow, so video reach turns into customers instead of just views.

Talk YouTube strategy See the results

No hype. No long term contracts. Pure results.

17.5M+
YouTube views at 4.46x ROAS
Bones Coffee
5.26x
ROAS across 75.9M impressions
Goose Creek
+165%
Increase in purchases
RevAir

Trusted by brands like

Why it works

The biggest screen in streaming. Now with performance tools.

YouTube is the most-watched streaming platform on US televisions, according to Nielsen. People use it to learn, compare, and decide, which makes it unusually good at both building interest and driving action.

For DTC brands, that combination matters. A viewer who watches how your product works is further along than one who scrolls past a static ad, and YouTube lets you reach them while they're paying attention.

Talk YouTube strategy
How we think about YouTube

Build the funnel. Spend where it works.

We structure YouTube as a full funnel, with a clear goal and success measure at every stage.

ProspectingTypically the largest share of budget

Reach new audiences with brand or product-centered video that has a direct response angle.

Excludes

Video viewers, site visitors, and past purchasers

Focus

View rate and watch time

Video viewer retargetingWatched 30, 60, or 90 days ago

Re-engage people who watched recently.

Excludes

Site visitors and past purchasers

Focus

Clicks and click-through rate

Site visitor retargetingRecent visitors

Reach people who came to your site.

Excludes

Longer-term past buyers

Focus

Conversions

Retention and LTVPast purchasers

Bring buyers back, timed outside their normal repurchase window, to grow lifetime value.

Excludes

Recent buyers inside their repurchase window

Focus

Lifetime value

Budget split planner

Where a daily budget goes

Drag to try a different daily budget.

A typical starting split is roughly 60 to 70 percent prospecting, 25 to 30 percent retargeting, and 5 to 10 percent retention. We adjust it based on your category, margins, and data.

Prospecting
Retargeting
Retention
Per day. A planning starting point, not a recommendation for your account.
See how we'd structure your funnel
What we do

Everything your YouTube program needs, under one roof.

  • 01

    Full-funnel growth strategies

    Every stage with its own goal and exclusions

  • 02

    Creative testing strategies

    Hooks, formats, and cutdowns tested methodically

  • 03

    Efficient video views

    $0.01 30-second views

  • 04

    Audience testing strategies

    Custom audiences built around viewer interests

  • 05

    Creative feedback & recommendations

    Notes your team or ours can act on

  • 06

    YouTube Shorts strategies

    Vertical video for Shorts and standard placements

  • 07

    Influencer white labeling

    Creator content run through your ads

Put our team to work
The work

Hooks decide everything.

On YouTube, the first few seconds decide whether someone keeps watching. So we test hooks and audiences as a system, not a guess.

  • 01

    Hook tests

    We try different openings against custom audiences built around viewer interests, and read the impact on click-through, engagement, and conversion value.

  • 02

    Cutdowns

    In one test, we turned a single long video into more than twenty short cutdowns, which improved video ROAS by two to four times versus the original cut.

  • 03

    Shorts

    We upload vertical videos as Shorts and reformat them for standard placements, and regularly see very low cost per view on Shorts.

  • 04

    Creators

    We link Google Ads to creator channels to use their audience insights, and use testimonial and authority content to support direct response.

One long video

More than twenty short cutdowns. Video ROAS improved two to four times versus the original cut.

See what we'd test for your brand
Measurement

Views are the start. Not the goal.

We track the metric that fits each stage, and watch brand search and direct traffic for lift, since much of YouTube's impact shows up after the view.

TopView rate and watch time
MiddleClick-through
BottomConversions
After the viewBrand search and direct traffic lift
Audit your measurement
Video builds demandYouTube, Shorts, CTV Every screen captures itSearch, social, email One story.
YouTube with the rest of your marketing

One story. Every screen.

  • YouTube creative can repurpose across Meta, TikTok, and Connected TV
  • Video viewers feed retargeting across channels, and your customer lists keep spend focused on new buyers
  • Search and Shopping capture the demand video creates
  • Email and SMS welcome the customers video helps you win
Google & Bing →Connected TV →Meta →TikTok →
Build a full-funnel plan
Process

How we work.

  1. 01Audit

    Assets, audiences, and funnel structure

  2. 02Strategy

    Funnel plan, budgets, and creative priorities

  3. 03Launch

    Campaigns live with tracking confirmed

  4. 04Test & learn

    Hooks, formats, and audiences tested systematically

  5. 05Scale

    Expand profitably as results hold

Start with a free audit
Results

Real brands, real results.

Featured story

RevAir: one audience, one video.

Google's algorithm was spending 80%+ on one video and one audience. We rebuilt the account into 100+ campaigns, each pairing one audience with one video, so we could see which creative worked for whom. Purchases rose 165% and revenue 141%, with spend up 57% and ROAS up 54%.

Read the case study →
RevAir on YouTube
Purchases
+165%
Revenue
+141%
Spend
+57%
ROAS
+54%

More from the case studies

All case studiesTalk YouTube strategy
Questions

Frequently asked questions.

Is YouTube advertising worth it for DTC brands?

Often, yes. It combines large reach with strong intent signals and performance tools, and it's one of the few channels that builds awareness and drives conversions together.

What kinds of YouTube ads do you run?

In-stream, Shorts, and Demand Gen campaigns, depending on your goals and creative.

How do you structure YouTube campaigns?

As a full funnel: prospecting, video viewer retargeting, site visitor retargeting, and retention, each with its own goal and exclusions.

Do you test creative?

Yes. We test hooks, formats, and audiences methodically, and feed learnings into your other channels.

Do you work with Shorts?

Yes. We build Shorts strategies and repurpose vertical creative for standard placements.

Do I need to produce video myself?

Not necessarily. We offer creative feedback and recommendations, and can support production through our creative team and partners.

How is YouTube different from Connected TV?

YouTube is intent-rich with strong direct response tools. Connected TV delivers full-screen reach on streaming platforms. Many plans use both.

Do you have long term contracts?

After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.

Do I have to sign on for all services?

No. Our services are a la carte, so you can include or exclude platforms and services as needed. We're here to solve your problems, whatever they might be.

What is your minimum client ad spend?

We work with brands that spend as low as $20,000 per month and as high as $5,000,000 per month. (Connected TV starts lower; see that page.)

Can you run this alongside email, SMS, and direct mail?

Yes. Our paid media and retention teams plan together, so data and strategy flow in both directions.

Can you provide success stories or references?

You can find our case studies in our case study directory, and client testimonials throughout the site.

Still have questions? Talk to our team.

No hype. No long term contracts. Pure results.

Tell us about your brand and your video assets. We'll show you where YouTube can do more for you.

Work with us
Or get a free YouTube audit