Meet Performance TV.
ATTN runs Connected TV campaigns for DTC and ecommerce brands through performance TV platforms like MNTN and Vibe. You get full-screen streaming reach with digital-style targeting and measurement, starting at $10,000 per month, and planned alongside your other channels.
No hype. No long term contracts. Pure results.
MNTN · Vibe
Trusted by brands like
TV attention. Digital accountability.
Streaming now makes up nearly half of all US television viewing, according to Nielsen. Connected TV lets you reach those viewers on the biggest screen in the house, in full-screen, sound-on video, while targeting households and measuring results the way you would a digital channel.
For years, TV was something only large brands could afford, and nobody could say what it delivered. That's changed.
Run TV like a performance channel.
We set a clear objective and conversion event, so the campaign has something to be judged on.
Creative needs to work in a living room, not just on a phone. We advise on length, pacing, and a strong opening and end card.
We use audience data to reach likely buyers and exclude people who've already bought.
We cap how often people see your ad, so you build memory without wasting spend.
Last-click credit undersells TV. We look at incremental impact as well as attributed results.
Everything your CTV program needs, under one roof.
- 01
Fully measurable performance tracking
Exposure tied to visits and conversions
- 02
Programmatic audience targeting
Households most likely to buy
- 03
Full-funnel strategies
CTV planned with every other channel
- 04
Creative strategies & recommendations
What works on the big screen
- 05
Performance tracking & analytics
Reporting tied to revenue
- 06
Cross-channel audience integration
Viewers retargeted across your other channels
TV you can actually measure.
Connected TV connects ad exposure to site visits and conversions. We pair that with broader signals so you see the full effect.
- Attributed results from the platform: visits, conversions, and revenue
- Incrementality tests that compare exposed and unexposed markets or audiences, to isolate what CTV truly added
- Blended efficiency such as marketing efficiency ratio and new customer rate
- Halo effects such as lifts in brand search and direct traffic
CTV often helps other channels perform, so we look beyond its own dashboard.
Attributed results show visits, conversions, and revenue from people who saw the ad.Incrementality tests compare exposed and unexposed markets or audiences, to isolate what CTV truly added beyond what would have happened anyway.
TV that makes everything else work harder.
- Retarget viewers. People who saw your ad can be reached again on Meta, YouTube, and search.
- Protect your budget. Customer lists keep spend focused on new buyers.
- Capture the lift. Search and Shopping capture demand TV creates.
- Keep what you win. New customers move into email, SMS, and direct mail.
How we work.
- 01Audit
Your current mix, goals, and creative
- 02Strategy
Audiences, budget, and measurement plan
- 03Launch
Creative live, tracking confirmed
- 04Test & learn
Audiences, creative, and frequency refined
- 05Scale
Expand as results prove out
Real brands, real results.
Bones Coffee: new reach, restarted growth.
Growth had stalled after too much budget went into retargeting people who already knew the brand. We added MNTN Performance TV to reach new customers on connected TV and held it to the same performance goals as the rest of the mix. Quarter over quarter, gross revenue rose 42%, conversions rose 28%, and paid search ROAS climbed 36%.
More from the case studies
Frequently asked questions.
What is Connected TV advertising?
Ads shown on internet-connected televisions through streaming services and apps, typically full-screen with sound on. It combines the viewing experience of TV with digital targeting and measurement.
How is CTV different from traditional TV?
CTV targets households and audiences instead of broad time slots, and it connects exposure to site visits and sales. Traditional TV is bought on viewership estimates.
How do you measure CTV?
Through platform attribution plus incrementality tests, blended efficiency such as MER, and halo effects like brand search and direct traffic lift.
What budget do I need?
You can start with Connected TV at $10,000 per month. We'll size it against your goals and overall plan.
Do I need TV-quality creative?
No. We advise on what works on the big screen and can support production through our creative team and partners.
How is CTV different from YouTube?
YouTube is intent-rich and tuned for direct response. CTV delivers full-screen streaming reach. Many plans use both.
What is MNTN?
A performance TV platform that makes Connected TV easy to launch, target, and measure. ATTN is a verified MNTN agency partner.
Do you have long term contracts?
After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.
Do I have to sign on for all services?
No. Our services are a la carte, so you can include or exclude platforms and services as needed. We're here to solve your problems, whatever they might be.
What is your minimum client ad spend?
Connected TV starts at $10,000 per month.
Can you run this alongside email, SMS, and direct mail?
Yes. Our paid media and retention teams plan together, so data and strategy flow in both directions.
Can you provide success stories or references?
You can find our case studies in our case study directory, and client testimonials throughout the site.
Still have questions? Talk to our team.
No hype. No long term contracts. Pure results.
Tell us about your brand and your goals. We'll show you where Connected TV fits and what it could do for you.
Or get a free Connected TV audit