ATTN.
← Back to Blog

2026-03-20

I'm the Chef Too Review: Kids' Cooking Kits That Make the Kitchen a Classroom

I'm the Chef Too Review: Kids' Cooking Kits That Make the Kitchen a Classroom

I'm the Chef Too Review: Kids' Cooking Kits That Make the Kitchen a Classroom

Every parent knows the scene. You are trying to get dinner on the table, and your kid is tugging at your apron asking, "Can I help?" Most of the time, you hand them a spoon and hope for the best. But what if there was a way to channel that curiosity into something genuinely educational, wildly fun, and actually delicious?

That is exactly what I'm the Chef Too delivers. This brand has turned the kitchen into a full-blown STEM classroom, and kids across the country are eating it up (literally). Here is our I'm the Chef Too review covering who they are, what makes them different, and which products deserve a spot on your countertop.

Brand Story and Mission: From a Mom's Kitchen to 40,000 Square Feet

Lisa Wallace spent over a decade as a classroom teacher before becoming a stay-at-home mom. When her oldest child was diagnosed with an autoimmune disease, ADHD, and autism spectrum disorder, she discovered that combining her love of baking with her teaching instincts created a powerful connection. He could learn science, math, and creativity through cooking in a way that traditional instruction never quite reached. The brand name came from an unforgettable moment: her son running into the kitchen and shouting, "Wait for me, I'm the Chef Too!"

What started as a hobby while Wallace was eight months pregnant with her third child quickly grew. Friends asked to drop their kids off for kitchen sessions. The Wallaces opened their home for classes, camps, and parties. When COVID-19 hit, they pivoted hard, converting hands-on experiences into at-home kits shipped nationwide. Her husband personally delivered orders during lockdowns.

Demand exploded. The family relocated from Maryland to Texas and expanded into a 40,000-square-foot facility. That growth caught the attention of major entertainment companies, leading to multi-year licensing agreements with Hasbro for branded kits featuring My Little Pony, Candy Land, Transformers: EarthSpark, and Peppa Pig. Previous collaborations have included Universal, DreamWorks, Disney, and Pixar.

The mission has stayed the same: foster a love for learning and build confidence, one delicious adventure at a time. It is about blending food, STEM, and the arts into what the brand calls "edutainment" experiences where learning feels like an adventure, not a chore.

What Makes I'm the Chef Too Special

The kids' cooking kit market is not exactly empty. So what sets I'm the Chef Too apart from the competition?

STEM integration is baked in (pun intended). Every kit is built around a specific educational theme. When kids make Galaxy Donuts, they are also calculating weight on other planets and identifying constellations. When they build an Edible Dinosaur Terrarium, they are learning biology, history, archeology, and paleontology. The cooking is the vehicle for real academic concepts in science, technology, engineering, art, and math.

Pre-measured ingredients eliminate the chaos. Each kit ships with pre-measured dry ingredients, specialty supplies, a themed STEM activity, an activity guide card, and a shopping list for basic household items you will need to add. Parents do not have to plan, shop for specialty items, or figure out how to scale a recipe for small hands.

The age range is genuinely broad. Designed for kids ages 4 through 14, the recipes are open-ended enough that an ambitious preschooler can participate with supervision while an older child handles most steps independently. Families with kids at different ages can work through the same kit together.

Licensed partnerships add serious fun. The Hasbro collaboration is not a slapped-on logo. The My Little Pony Parfaits kit has kids baking colorful cake layers and mixing buttercream frosting from scratch. The Candy Land Candy Bars kit lets kids design their own wrappers. These are thoughtfully designed experiences tied to characters kids already love.

Top I'm the Chef Too Products

Here are the standout I'm the Chef Too products that showcase the best of what this brand offers.

Erupting Volcano Cakes Kit

The kit that made I'm the Chef Too famous. Kids bake volcano-shaped cakes and trigger an eruption effect, turning a geology lesson into a hands-on spectacle they can eat afterward. Covering STEM concepts in earth science, chemistry, and physics, it is the perfect balance of "wow factor" and genuine learning. One family called it "so much fun — what an experience for the whole family." If you are buying your first kit, start here.

Galaxy Donuts Kit

Space meets the kitchen in this astronomy-themed kit. Kids create donuts with a galactic glaze while learning about constellations, planetary science, and the concept of weight on different planets. The STEM activity has kids calculating what they would weigh on Mars and Jupiter. Reviewers consistently call this one "super fun to make and delicious to eat." Visually stunning, deeply educational, and produces results kids are genuinely proud to show off.

Mermaid Mousse Adventure Kit

This kit takes kids under the sea to learn about ocean life, marine biology, and oceanography while whipping up mermaid-themed mousse treats. It showcases how I'm the Chef Too keeps expanding their educational range without losing the fun factor. The ocean science component makes this one particularly strong for kids fascinated by marine life.

Edible Dinosaur Terrarium Kit

Young paleontologists will lose their minds over this one. Kids create edible terrariums complete with prehistoric landscapes and uncover clues from the past to build a fossil. The STEAM concepts span biology, history, archeology, and paleontology, making it one of the most educationally dense kits in the catalog. It is hands-on science meets dessert, and it works beautifully for kids who are in their dinosaur phase (which, let's be honest, never really ends).

Hasbro Baking Bundle

For families who want the full licensed experience, the Hasbro Baking Bundle packages four character-themed kits together: My Little Pony Parfaits, Peppa Pig Muddy Puddle Cookie Pies, Transformers Treat Pops, and Candy Land Candy Bars. Each kit brings a different baking technique, from layered cakes to cereal treats dipped in chocolate to mousse-topped cookie crusts. At $139.95 for the bundle versus $36.95 per individual kit, it is a solid value for gifting or stocking up for multiple weekends of kitchen adventures.

Why We Love Them: The ATTN Agency Perspective

We work with DTC brands every day, and the ones that truly stand out share a common thread: authentic mission, strong product-market fit, and a story that sells itself. I'm the Chef Too checks every box.

Lisa Wallace did not start this company because she saw a gap in the market. She started it because her kid needed something that did not exist yet. That founder authenticity radiates through everything the brand does, from kit design to educational content. You cannot manufacture that kind of brand DNA.

The subscription model is smart. Monthly kits starting at $28.95 per box with free shipping create predictable recurring revenue while keeping families engaged. The Hasbro licensing deals provide instant credibility and retail distribution most DTC brands only dream about. And the product generates organic social content every time a kid proudly holds up their Galaxy Donuts or triggers their volcano eruption.

This is a brand built on substance, not hype. The educational component is real. The founder story is real. And the look on a kid's face when they pull something they made themselves out of the oven? That is about as real as it gets.

Where to Shop

Ready to bring I'm the Chef Too into your kitchen? Here is where to find them:

  • Direct from the brand: Shop at imthecheftoo.com for the full product catalog, subscription plans, and exclusive bundles
  • Subscription plans: Starting at $28.95 per box on the 12-month plan, $30.95 on the 6-month plan, or $34.95 for individual kits, with free shipping included
  • Amazon: Shop I'm the Chef Too on Amazon for individual kits with Prime shipping

Whether you grab a single kit to test the waters or commit to a subscription for year-round kitchen adventures, I'm the Chef Too turns screen time into steam time — and we are here for it.

Related Articles

Additional Resources


Ready to Grow Your Brand?

ATTN Agency helps DTC and e-commerce brands scale profitably through paid media, email, SMS, and more. Whether you're looking to optimize your current strategy or launch something new, we'd love to chat.

Book a Free Strategy Call or Get in Touch to learn how we can help your brand grow.