How Goose Creek Candles Scaled YouTube to 75M Impressions at 5.26x ROAS
How ATTN scaled Goose Creek Candles YouTube from $450/day to $4,500/day at 5.26x ROAS with audience-segmented video campaigns.
Goose Creek Candles wanted revenue growth while keeping ROAS relatively stable. Their existing campaign structure lacked the granularity to understand which video creative worked with which audience — Google's algorithm was spending 80%+ on a single video and audience, making proper testing impossible.
ATTN recommended increasing investment in YouTube and developed an account structure with one audience and one video per campaign, enabling precise budget adjustments based on performance. We switched from DABA 1.0 to DABA 2.0, segmented campaigns across Past Purchasers, Bargain Hunters, Beauty Mavens, Fashionistas, Home Decor Enthusiasts, Luxury Shoppers, and In-Market audiences. High-quality UGC videos highlighting key product attributes drove both new customer acquisition and past purchaser re-engagement.
- 5.26x ROAS
- 75.9M YouTube Impressions
- 25.5K Conversions
- $1.68M Conversion Value
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