Goose Creek Candles
How Goose Creek Candles Scaled YouTube to 75M Impressions at 5.26x ROAS
The Challenge
Goose Creek Candles wanted revenue growth while keeping ROAS relatively stable. Their existing campaign structure lacked the granularity to understand which video creative worked with which audience — Google's algorithm was spending 80%+ on a single video and audience, making proper testing impossible.
The Solution
ATTN recommended increasing investment in YouTube and developed an account structure with one audience and one video per campaign, enabling precise budget adjustments based on performance. We switched from DABA 1.0 to DABA 2.0, segmented campaigns across Past Purchasers, Bargain Hunters, Beauty Mavens, Fashionistas, Home Decor Enthusiasts, Luxury Shoppers, and In-Market audiences. High-quality UGC videos highlighting key product attributes drove both new customer acquisition and past purchaser re-engagement.
The Results
5.26x
ROAS
75.9M
YouTube Impressions
25.5K
Conversions
$1.68M
Conversion Value
Want Results Like These?
Let's talk about how we can drive measurable growth for your brand.
Get Started →