How Midnight Hour Boosted Summer Revenue 135% with Mystic Saturdays
How ATTN's Mystic Saturdays campaign boosted Midnight Hour's summer revenue 135% with weekly product drops via email and SMS.
Summer is traditionally the slowest sales period for apparel brands, and Midnight Hour needed a strategy to combat declining revenue during the July–August window without relying on heavy discounting that could dilute the brand.
ATTN developed the Mystic Saturdays series — a weekly product drop campaign running every Saturday in August with a surprise final drop the first week of September. Each Saturday featured a new exclusive product launch with bold, distinctive creative and a recurring email plus SMS cadence to build familiarity and anticipation. Every email footer included a 'Save the Date' CTA so customers could add the next release to their calendars, along with preview imagery teasing the upcoming drop.
- +135% Klaviyo Revenue PoP
- +34.6% Revenue YoY
- 41.74% Of Total Campaign Revenue
- +67.9% New App Users
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