How RevAir Dominated YouTube Advertising with ATTN
How RevAir dominated YouTube advertising with long-form creative and search capture strategy.
RevAir wanted to expand top-of-funnel efforts on YouTube, but the prior account structure used a standard Google-recommended build with campaigns segmented by prospecting, retargeting, and bidding strategies with layered audiences. While this provided conversion data for audiences and videos separately, it couldn't show which video worked with which audience. Google's algorithm spent 80%+ on one video and one audience, resulting in poor testing structure.
ATTN implemented a highly segmented testing structure with 100+ campaigns, each pairing one audience with one landscape video across best-performing Affinity, In-Market, and Custom Intent audiences. This provided deep audience and video ad data, allowing us to identify which creative performed best with each audience — including Parents of Preschoolers and In-Market Hair Dryer + 4C Hair Products segments.
- +165% Purchase Increase
- +141% Revenue Increase
- +57% Spend Scaled
- +54% ROAS Improvement
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