Rebuilding the foundation.

Over a million subscribers, suppressed.

When we partnered with EMUAID, performance was trending down year over year despite a strong product and loyal customer base. A previous agency had manually suppressed over one million email subscribers, severely limiting reach and stalling list growth.

With so much of the audience inactive, engagement and conversions declined, and first-time buyers weren't being nurtured into repeat purchasers. Limited zero-party data collection left EMUAID with little insight into customer needs, and their existing pop-ups couldn't pass data between Klaviyo and Postscript, blocking personalization across email and SMS.

To recover, EMUAID needed to rebuild their list, re-engage lost subscribers, and create a data-driven foundation for personalized communication that could better support first-time buyers and long-term retention.

Digioh's full platform, used to rebuild from the ground up.

• 01

  Product Recommendation Quiz

  Guided first-time buyers to the right product by condition and symptom.

• 02

  Zero-Party Data Pop-Ups

  Rebuilt the list and passed what customers told us into email and SMS.

• 03

  Owned Identification Suite

  Identified and engaged previously anonymous site visitors.

Product recommendation quiz

A condition-based quiz to guide first-time purchasers through EMUAID's product line.

• Addressed initial uncertainty by asking about the severity and type of symptoms, then recommending tailored products.
• Synced quiz results into Klaviyo for stronger segmentation and campaigns aligned to each customer's needs.
• Used conditional logic to show different content blocks inside automated flows based on quiz responses.
• Created a more relevant, supportive shopping experience that built trust and reduced friction for new customers.

Zero-party data pop-ups

High-performing pop-ups designed to rebuild the list by capturing meaningful zero-party data at opt-in.

Before: Klaviyo pop-ups could not pass zero-party data into Postscript. After: preferences and conditions accessible across both channels, personalizing SMS from the very first touchpoint, with one consistent opt-in experience.

Owned Identification Suite

Helped us identify and engage previously anonymous site visitors, dramatically expanding EMUAID's known audience pool and increasing engagement across channels.

• Email
• SMS
• Digioh
• Klaviyo
• Postscript

Each piece of Digioh did a different job.

The quiz reduced friction for first-time customers, building confidence and enabling more personalized campaigns and flows. The pop-ups collected zero-party data and passed it into both Klaviyo and Postscript, unlocking personalization in SMS for the first time. The Owned Identification Suite expanded the known audience pool by identifying visitors who had been anonymous.

Together, these efforts rebuilt EMUAID's list health, restored communication with previously suppressed subscribers, and created more personalized experiences that improved customer trust and long-term retention.