Paid media built to win new customers. Profitably.
ATTN is a full-funnel paid media agency for DTC and retail brands. We run Meta, TikTok, Google and Bing, YouTube, Connected TV, and retail media, each with a dedicated strategist, and plan them as one system built around profitable new customer acquisition.
No hype. No long term contracts. Pure results.
Trusted by brands like
Every channel has a job. Every dollar earns its place.
Most brands add channels because they're trending, then judge all of them by one number. We take the opposite approach. Each channel gets a clear role, a clear measure of success, and a clear reason to be in your budget.
We don't add complexity. We add revenue.
Our system works in three layers
Create demand
Meta, TikTok, YouTube, and Connected TV introduce your brand to people who aren't searching for you yet.
Capture demand
Google and Bing search and Shopping, plus retail media, meet people when they're ready to buy.
Keep the customer
Lifecycle and retention marketing turns first orders into repeat buyers, so every acquisition dollar goes further.
The right channels, in the right roles.
Each channel has its own page with strategy, results, and answers to common questions.
Meta
Scalable prospecting and your creative testing ground
TikTok
Discovery, creators, and TikTok Shop
YouTube
Intent-rich video on the biggest screen in streaming
Connected TV
Full-screen streaming reach with digital measurement
Google & Bing
Capturing high-intent demand through Search, Shopping, and Performance Max
Retail media
Winning where shoppers already buy, including networks like Target's Roundel and Chewy
Built for profitable growth, not vanity metrics.
We organize every account around acquiring new customers at a cost your margins can support.
- We separate brand from non-brand. So blended numbers don't hide what's happening with new customers.
- We exclude people who'd buy anyway. Past purchasers are excluded where it makes sense, so you only pay to win people who are new.
- We set channel-specific goals. Purchase campaigns are judged on ROAS, MER, or CAC. Reach and brand campaigns are judged on brand search lift and new buyer growth.
- We watch blended efficiency. Blended CAC and new customer rate keep every channel honest.
One blended numberBrand and new customer results are rolled into one total, so it can look healthy while new customer growth stalls.
Creative decides who sees your ads.
On today's platforms, creative does much of the targeting. We treat it as a core strategy and run it as a system.
- Digital focus grouping. We test dozens of creative variants at low budgets, forcing spend onto every idea so the algorithm can't pick winners early. The result is a clean read on which messages resonate, and what we learn carries across channels.
- Learnings that travel. Messages that win in paid inform your email, SMS, landing pages, and direct mail.
The algorithm chooses early. A few ads get traction first and take the budget. The rest never get a fair read.Every variant gets spend. Low daily budgets on an upper-funnel objective force delivery onto each idea, so you see what your audience actually responds to.
Platform numbers are a starting point.
Every platform tends to take credit for sales it didn't cause. We build a measurement approach that sees more of the picture.
We read results on incremental new customers, not platform ROAS alone.
- 1Clean tracking across pixels and server-side events
- 2Independent attribution to give a second view across channels
- 3Post-purchase surveys that show where customers say they heard about you
- 4Incrementality tests such as geo holdouts and lift studies
- 5Halo signals like brand search and direct traffic lift
- ✓Incremental new customers
Win the customer. Then keep them.
Paid media gets you the first order. Lifecycle and retention marketing decides whether there's a second, third, and fourth. When one team plans both, each makes the other more profitable.
- Paid trafficSearch, social, and video
- Email & SMS capturePop-ups and signup
- Nurture flowsWelcome, abandonment
- First purchaseThe conversion
- Repeat + LTVRecurring revenue
- Your customer data shapes audiences, exclusions, and lookalikes
- Creative that wins in paid sharpens email and SMS messaging
- New customers move straight into welcome and post-purchase flows
- Higher lifetime value gives you room to compete harder for new customers
Specialists on every channel. No generalists.
Every channel you run has a dedicated strategist who lives in that platform. They're backed by analytics and tracking expertise and an account lead who ties it all together.
Channel strategists
Own each platform's strategy and performance
Analytics & tracking
Support that keeps your data clean
Account lead
Connects it all to your business goals
Recognized by the platforms. Equipped with the right tools.
How we work.
- 01Audit
Channels, tracking, creative, and goals
- 02Strategy
Channel roles, budgets, creative priorities, and measurement plan
- 03Launch
Campaigns live with tracking confirmed
- 04Test & learn
Structured tests across creative, audiences, and bidding
- 05Scale
Expand winners, add channels as your brand grows
Real brands, real results.
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+340% Revenue growth scaling DTC across Meta, Google and TikTok
MetaGoogleTikTok -
+3,116% November net revenue, year over year, from a BOGO-led Black Friday season
MetaTikTokYouTubeGoogleRetention -
Published by
67.3x Higher conversion rate adding Demand Gen to Search, in a case study published by Google
YouTubeGoogle -
23.41x Facebook ROAS, with 12.55x on Google
MetaGoogle -
+77% Q4 net profit year over year by scaling TikTok into Black Friday
TikTok -
Published by
+42% Gross revenue quarter over quarter with MNTN Performance TV, in a case study published by MNTN
Connected TV
Keep exploring.
Frequently asked questions.
What is a full-funnel paid media agency?
One that plans paid channels around the whole customer journey, from first awareness to purchase, instead of treating each channel as a separate project.
Which paid channels should I run?
It depends on your product, margins, and goals. We sequence channels by where your next dollar earns the most, not by what's trending.
How do you measure paid media?
With platform data plus independent attribution, post-purchase surveys, incrementality tests, and blended efficiency such as MER and new customer CAC.
What does "new customer acquisition" focus mean?
We optimize toward customers who haven't bought before, using exclusions and new-customer goals so your budget isn't spent on people who'd convert anyway.
Do you manage retail media?
Yes. We run retail media on networks like Target's Roundel and Chewy for brands selling through retail partners.
How do paid and retention work together?
We plan them as one program. Your customer data informs paid targeting, creative learnings carry into email and SMS, and retention raises lifetime value so you can compete harder for new customers.
Do you have long term contracts?
After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.
Do I have to sign on for all services?
No. Our services are a la carte, so you can include or exclude platforms and services as needed. We're here to solve your problems, whatever they might be.
What is your minimum client ad spend?
We work with brands that spend as low as $20,000 per month and as high as $5,000,000 per month. (Connected TV starts lower; see that page.)
Can you run this alongside email, SMS, and direct mail?
Yes. Our paid media and retention teams plan together, so data and strategy flow in both directions.
Can you provide success stories or references?
You can find our case studies in our case study directory, and client testimonials throughout the site.
Still have questions? Talk to our team.
No hype. No long term contracts. Pure results.
Tell us about your brand and your goals. We'll show you which channels belong in your plan and what we'd do first.
Or get a free paid media audit