Retention is more than email and SMS. It's a revenue system.
ATTN builds lifecycle and retention programs for DTC brands. A dedicated team of strategist, email technician, designer, and copywriter runs email, SMS and RCS, direct mail, push, loyalty, and subscriptions as one coordinated system, planned alongside your paid media.
No hype. No long term contracts. Pure results.
Klaviyo Platinum Master Partner · PostPilot Certified MailMaster
Trusted by brands like
Acquisition gets the first order. Retention builds the business.
Ad costs keep climbing, so what happens after the first purchase decides whether growth is profitable. Repeat customers cost less to reach, buy more over time, and tell others about you.
But retention is often treated as a to-do list of sends. We treat it as a system: connected channels, clean data, and a plan that gets smarter every month.
We don't manage inboxes. We engineer revenue systems.
Every channel your customers actually use.
Your customers don't think in channels. They notice a text, open an email, find a postcard, and join a loyalty program, all as one experience with your brand. We plan it that way.
Automations and campaigns that tell your story and drive revenue.
SMS & RCS
Fast, personal messages, plus rich, branded messaging where supported.
Direct mail
Physical touchpoints triggered from the same customer data.
Mobile push
Timely nudges for brands with apps.
Loyalty & memberships
Programs that reward your best customers and give them reasons to return.
Subscriptions
Messaging and strategy that grow and protect recurring revenue.
List growth & data
Capture strategies that build your owned audience.
Tech stack & vendors
A roadmap for what to add, when, and why, and hands-on integration.
Not every customer converts the same way.
Some buy from the first email. Some ignore the inbox but answer a text. Some go quiet on both, then come back when a mailer lands on the counter. We plan email, SMS, and direct mail as one sequence, so each channel steps in only when the one before it doesn't land.
- 01
Lowest cost first
Email goes out first because it costs the least to send. Most customers never need more than that.
- 02
Escalate on behavior
SMS and direct mail trigger only for people who haven't acted, timed to what they did or didn't do.
- 03
Built for incremental lift
Each added touch reaches people the last one missed, and we read results on the revenue those touches add.
Email your customers want to open.
Campaigns and flows designed by the same team that runs your program, mobile-first and on brand.
Build the foundation. Then compound it.
Clean data, solid tracking, healthy deliverability, and a list that's growing. Everything else depends on it.
The always-on flows that welcome, recover, nurture, and retain, working around the clock.
Planned sends built on real audiences, so the right message reaches the right customer.
SMS and RCS, direct mail, push, loyalty, and subscriptions layered in when they'll earn their keep, with a clear reason for each.
Structured tests and incrementality reporting so every channel earns its place in your budget.
The right level of support for where you are.
Lifetime Engine
Our most complete retention program. One team runs every retention channel and the strategy that connects them. Built for brands that want retention fully handled.
- Email, SMS, and RCS
- Direct mail
- Mobile push
- Loyalty, membership, and subscription strategy
- List growth and conversion
- Tech stack roadmap and vendor management
- Deep analytics and reporting
- Planning aligned with your paid media
Email & SMS Programs
A focused program for your core messaging channels. For brands that need expert execution on email and SMS, with room to add channels later.
- Automations and campaigns
- Segmentation and personalization
- List growth and conversion
- Design and copy
- Reporting and testing
- Add RCS, direct mail, or other channels as you grow
Projects & Advisory
For teams with execution handled who want expert help on a specific need. Defined scope, clear start and finish.
- Retention audits and roadmaps
- Platform migrations and implementations
- Flow builds
- Deliverability repair
- Strategy and advisory sessions
A dedicated team. Four specialists, one account.
Every retention client works with a dedicated team that knows their brand. No rotating cast, no handoffs to strangers.
Retention Strategist
Leads your program. Owns the roadmap, testing plan, and performance, and ties retention to your business goals.
Email Technician
Builds and quality-checks every flow and campaign in your platform. Handles segmentation, integrations, tracking, and deliverability.
Designer
Creates on-brand email, SMS and RCS, and direct mail creative that looks the part and converts.
Copywriter
Writes in your voice, guided by a documented brand voice guide, across every channel.
Backed by retention leadership oversight, your account manager, and our paid media, SMS, and direct mail specialists whenever your program calls for them.
One team plans the whole customer journey.
Most brands run paid and retention as separate worlds, with different teams, different goals, and different data. We run them as one loop.
- Paid wins the customer. Meta, TikTok, Google, YouTube, and Connected TV bring in new buyers.
- Retention keeps them. Welcome flows, post-purchase journeys, and win-back campaigns turn first orders into repeat orders.
The loop feeds itself.
- Retention data shapes paid audiences, exclusions, and lookalikes
- Creative learnings from paid sharpen your email and SMS messaging
- Messages that work as "closers" in paid belong in retargeting and retention
- Higher lifetime value gives you room to compete harder for new customers
- Direct mail and Connected TV fill gaps when digital alone doesn't convert
Retention-first. Built to scale with you.
Every touchpoint works together to maximize lifetime value.
Every channel earns its place in your budget.
Copy, design, and strategy built by the same team that runs the program.
Klaviyo Platinum Master Partner, working across Klaviyo, Postscript, and Attentive, and certified PostPilot MailMasters for direct mail.
A clear plan for when to add new tools and why.
Real brands, real results.
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20.73x Blended ROAS turning lapsed customers into Black Friday's biggest win
Direct Mail -
Published by
10x+ ROAS winning back lapsed customers with postcards, in a case study published by PostPilot
Direct Mail -
Published by
47.5x ROI rebuilding the audience with Digioh
EmailSMSQuiz -
+131% Klaviyo flow revenue, year over year, four straight months of triple-digit growth
EmailSMS -
+42% Revenue per message moving from SMS to RCS
RCSSMS -
+103% Store revenue as flows grew from 4% to 27% of the business
EmailSMS
Keep exploring.
Frequently asked questions.
What is lifecycle and retention marketing?
Planning and running the communications that move customers from first purchase to loyal repeat buyer, across email, SMS, direct mail, push, loyalty, and subscriptions.
How is it different from email marketing?
Email is one channel. Retention covers every channel and the strategy, data, and technology that connect them, so customers get one coordinated experience.
What's included in Lifetime Engine?
Email, SMS and RCS, direct mail, push, loyalty and subscription strategy, list growth, tech stack planning, and deep reporting, all run by one dedicated team.
What if I only need email and SMS?
Our Email & SMS Programs offering covers your core messaging channels, and you can add others as you grow.
Do I need every channel?
No. We recommend channels by where they'll earn the most for your brand, and we'll tell you honestly when something isn't ready yet.
What platforms do you work in?
Klaviyo, Postscript, and Attentive, and we'll work in the one you use or help you choose.
Who's on my team?
A retention strategist, an email technician, a designer, and a copywriter, backed by retention leadership and your account manager.
How do paid and retention work together?
We plan them as one loop. Your customer data informs paid targeting, creative learnings carry into email and SMS, and retention raises lifetime value so you can afford to win more new customers.
Do you handle loyalty and subscription programs?
We plan and run the messaging and strategy around them, and integrate with your loyalty and subscription tools.
Do you have long term contracts?
After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.
Do I have to sign on for all services?
No. Our services are a la carte, so you can include or exclude platforms and services as needed. We're here to solve your problems, whatever they might be.
Can you run this alongside email, SMS, and direct mail?
Yes. Our paid media and retention teams plan together, so data and strategy flow in both directions.
Can you provide success stories or references?
You can find our case studies in our case study directory, and client testimonials throughout the site.
Still have questions? Talk to our team.
No hype. No long term contracts. Pure results.
Tell us about your brand and your customers. We'll show you where your retention system has room to grow.
Or get a free retention audit