Win where shoppers already buy.
ATTN runs retail media for DTC and retail brands across networks like Amazon, Walmart Connect, Target Roundel, and Chewy. We capture demand at the shelf, extend your reach beyond the retailer's site, and measure what's truly incremental, all planned alongside the rest of your marketing.
No hype. No long term contracts. Pure results.
Trusted by brands like
The closest ad to the checkout button.
When someone searches on a retailer's site, they're already in buying mode. Retail media puts your product in front of them at that moment, on the platforms where the purchase actually happens.
It also solves a problem most digital channels can't: closed-loop measurement. Because the retailer sees both the ad and the sale, results can be tied to real purchases, and increasingly to in-store ones.
For brands that sell through retail partners, it's also how you protect and grow the demand your other marketing creates. Someone who sees your video on YouTube or TikTok may search for you on Amazon or Walmart next. Retail media makes sure you're there.
The right networks, for your category.
The largest retail media network, with on-site search and display, plus Amazon DSP for reaching Amazon shoppers off Amazon, including streaming video. Amazon Marketing Cloud adds deeper measurement.
On-site search and display, in-store media, and offsite reach including connected TV. Closed-loop measurement spans online and in-store sales.
Target's first-party data and loyalty program, with closed-loop measurement online and in-store. A premium, brand-safe environment.
A category network for pet brands, reaching shoppers in a subscription-heavy environment.
Where your category lives, such as grocery and category-specific retailers, we evaluate and add them when they earn it.
Which networks belong in your plan depends on where your products sell and where your customers shop. We'll tell you honestly when a network isn't worth your budget yet.
Treat it like a shelf. Measure it like a business.
Start where you have distribution.
On-site retail media works best where your products are available, well stocked, and competitively priced. We begin with the networks where you already have shelf space and expand from there.
Fix the listing before you buy the click.
Ads send shoppers to your product page. If the title, images, reviews, or price are weak, no bid strategy can fix it. We flag what's holding performance back.
Measure incrementality, not just platform ROAS.
Retail platforms can take credit for sales that would have happened anyway, especially on brand terms. We read results on incremental sales, new-to-brand customers, and blended efficiency.
Compare across closed gardens.
Each network measures differently, so results can't be lined up side by side. We build a single reporting view across networks and your DTC channels so you can see the whole picture.
Don't spread too thin.
More networks mean more minimums and more complexity. We concentrate budget where it performs and add networks deliberately.
Give each tactic a job
Show up when shoppers search your category.
Keep competitors off the searches for your name.
Win share on rival searches when the math works.
Offsite media that feeds search on the retailer.
Everything your retail media program needs, under one roof.
- 01
Retail media strategy & network planning
Channel mix, budgets, and KPIs by network
- 02
Sponsored search & keyword strategy
Category, brand defense, and conquest
- 03
Display & offsite media
Audiences that reach shoppers beyond the retailer's site
- 04
Video & connected TV extensions
Upper-funnel reach with closed-loop reporting where networks allow
- 05
Listing & content recommendations
Titles, images, and detail pages that convert the click
- 06
Bid, budget & promotion management
Including seasonal peaks like Prime Day, back-to-school, and Q4
- 07
Competitor & category analysis
Where shoppers go, and what they're searching for
- 08
Reporting & incrementality
One view across networks and DTC
Your DTC marketing makes retail media work harder.
Most brands run retail media in a silo. We plan it with everything else, because the channels feed each other.
- Demand you build elsewhere converts at the shelf. Meta, TikTok, YouTube, and Connected TV create the interest that turns into searches on retailer sites. We track brand search and category search as signals.
- Your first-party data sharpens targeting. Where networks allow, your customer lists can inform audiences and exclusions.
- Retail search reveals demand. What shoppers type on Amazon and Walmart sharpens your ad creative, email subject lines, and product messaging.
- We plan for margin, not just ROAS. DTC and retail carry different economics, and we plan where each customer should buy with that in mind.
- Turn shelf buyers into owned customers. We explore ways to bring retail shoppers into your email and SMS lists, so the relationship doesn't end at the checkout.
Hitting retail? Be ready on day one.
A new retail launch is when advertising matters most, because shoppers are discovering you in a crowded aisle and a crowded search results page.
Assess your distribution, set up accounts and product content, and build a baseline for brand search so you can measure lift.
Turn on sponsored search and brand defense, and support it with social, video, or CTV that drives shoppers to look for you.
Scale what's working, add networks when the data supports it, and test incrementality so you know what retail media is truly adding.
Know what retail media actually caused.
We report on what matters across your whole program.
- 1Closed-loop sales from each network, including in-store where available
- 2New-to-brand customers, not just total sales
- 3Incrementality tests to separate real growth from sales you'd have won anyway
- 4Share of search and brand search lift
- 5Halo effects on your DTC site and other channels
- ✓Blended efficiency, judged in the context of your whole business
How we work.
- 01Audit
Listings, catalog, search terms, current spend, and measurement
- 02Strategy
Network mix, budget, creative priorities, and KPIs
- 03Launch
Campaigns live with tracking and reporting confirmed
- 04Optimize
Bids, keywords, audiences, and content improved on a steady rhythm
- 05Scale
Expand winners and add networks as results prove out
Specialists who live in the platforms.
Every retail media client works with a dedicated strategist who knows the networks inside out, supported by analytics experts and coordinated with your paid and retention teams.
Retail media strategists
Own network strategy and performance
Analytics & reporting
Measurement across networks
Account lead
Connects it all to your business goals
Real brands, real results.
KOS: beyond Amazon, without losing Amazon.
KOS had built a strong Amazon-native business and needed to diversify. We optimized Sponsored Products and Brand campaigns to improve ACOS and organic rankings, built DTC acquisition on Meta and Google, and coordinated messaging so the channels reinforced each other instead of competing.
More from the case studies
Drive shoppers to the shelf with ShopDrops.
ShopDrops, powered by PostPilot, sends mail to hyper-local lookalike audiences around the stores that carry your products. It's retail media that lands in the mailbox, built to lift sell-through where you already have distribution.
- Hyper-local lookalikes. Audiences modeled on your best customers and built around specific store locations.
- Built for retail velocity. Support new launches and keep sales moving at the retailers that carry you.
- Fast to launch. From concept to mailbox in days, not months, with low minimums.
- Test by market. Send different versions to different audiences or markets and see what moves product.
Certified PostPilot MailMastersKeep exploring.
Frequently asked questions.
What is retail media advertising?
Advertising on a retailer's own platform, such as Amazon, Walmart, Target, or Chewy, reaching shoppers while they browse and buy. It includes on-site search and display, plus offsite media powered by the retailer's shopper data.
Do I need to sell on a retailer's site to advertise there?
For on-site ads, you generally need your products available on that retailer. Some networks also offer offsite options. We'll tell you what's possible for your brand.
Is retail media worth it for DTC brands?
Often, yes, especially if you sell through retail partners or marketplaces. It captures demand at the point of purchase and protects the interest your other marketing creates.
Which network should I start with?
Where you have the most distribution and where your customers shop. Many brands start with Amazon or Walmart and add others when the category warrants it.
How do you measure retail media?
With each network's closed-loop reporting, plus incrementality tests, new-to-brand data, and blended efficiency, so you see what ads truly added.
How does retail media work with my DTC marketing?
We plan them together. Your DTC channels create demand, retail media captures it, and your data and learnings flow between them.
Can you help improve my product listings?
We flag listing and content issues that affect ad performance and recommend fixes.
What does retail media cost?
It depends on your category, networks, and goals. We'll size a budget against your overall plan.
Do you have long term contracts?
After the first three months, our contracts are month to month, so you can adjust your strategy as market conditions change.
Do I have to sign on for all services?
No. Our services are a la carte, so you can include or exclude platforms and services as needed. We're here to solve your problems, whatever they might be.
What is your minimum client ad spend?
We work with brands that spend as low as $20,000 per month and as high as $5,000,000 per month. (Connected TV starts lower; see that page.)
Can you run this alongside email, SMS, and direct mail?
Yes. Our paid media and retention teams plan together, so data and strategy flow in both directions.
Can you provide success stories or references?
You can find our case studies in our case study directory, and client testimonials throughout the site.
Still have questions? Talk to our team.
No hype. No long term contracts. Pure results.
Tell us where your products sell and where you want to grow. We'll show you where retail media fits and what it could do for you.
Or get a free retail media audit