How Grüns scaled their gummy vitamin brand with creative testing and audience expansion across Meta, Google, and TikTok.
Grüns was growing fast in the gummy vitamin space, but scaling paid media while maintaining efficient customer acquisition costs was proving difficult. With rising CPMs across Meta and TikTok, and a crowded supplement market dominated by legacy players like AG1 and SmartyPants, they needed a partner who could test creative at volume and unlock new audiences without sacrificing profitability.
We built a rigorous creative testing engine across Meta, Google, and TikTok, launching dozens of ad concepts weekly and iterating on winning hooks. Our team developed avatar-based funnels targeting specific health-conscious segments, paired with landing pages tailored to each audience. We scaled spend methodically, expanding into new channels only after proving unit economics.
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