95% Revenue Surge Through App-First Gamification

How ATTN and Midnight Hour drove a 95% revenue surge through app-first gamification.

ClientMidnight HourFocusApp, Gamification, Tapcart

+78.7%

App Installs MoM

+43.6%

Daily Active Users MoM

+60.5%

App Revenue MoM

+95.4%

Total Revenue MoM

The challenge

With their mobile app still in its early stages, Midnight Hour needed to build app engagement before Black Friday / Cyber Monday to maximize its potential. They wanted customers to not only download the app but make it part of their weekly ritual — establishing the app as a core channel ahead of peak season.

The solution

ATTN created Frightful Fridays, a month-long app-exclusive campaign gamifying the shopping experience. Each Friday in October, fans received a push notification with a cryptic clue leading to a 24-hour flash sale featuring one mystery product at 80% off — redeemable only in the app. Teaser emails built anticipation, email footers throughout October served as constant reminders, and a surprise Halloween scavenger hunt finale brought the community together for one last surprise.

AppGamificationTapcart

The results

+78.7% App Installs MoM
+43.6% Daily Active Users MoM
+60.5% App Revenue MoM
+95.4% Total Revenue MoM

More work

Goose Creek Candle

20.73x

20.73x ROAS: Lapsed Customers Became Black Friday's Biggest Win

Bones Coffee Company

6.43x

Beyond the Inbox: 6.43x ROAS Through Direct Mail Catalogs

RevAir

+136.7%

+136% CTR Through Zero-Party Data Personalization

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