Bones Coffee Company
How Bones Coffee Pulled Off a Blockbuster BFCM
The Challenge
Bones Coffee needed to maximize Black Friday/Cyber Monday revenue through their email and SMS channels while maintaining engagement and avoiding list fatigue.
The Solution
We built segmented BFCM campaigns with VIP early access windows, countdown sequences, and personalized product recommendations. Each segment received tailored messaging based on purchase history and engagement.
The Results
35%
Email Revenue Increase
27%
SMS Revenue Increase
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