Bones Coffee Company
Using Direct Mail to Win Back Hard-to-Reach Customers
The Challenge
Bones Coffee had a growing segment of lapsed customers who weren't responding to email or SMS — they'd gone dark digitally.
The Solution
We launched behavior-triggered direct mail campaigns targeting lapsed customers with personalized offers. Physical mail reached customers that digital channels couldn't.
The Results
Direct Mail
Win-Back Channel
Lapsed
Customer Re-engagement
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