EMUAID
How EMUAID Rebuilt Their Audience and Achieved 47.5x ROI with Digioh
The Challenge
EMUAID's performance was trending down year-over-year despite a strong product and loyal customer base. A previous agency had manually suppressed over one million email subscribers, severely limiting reach and stalling list growth. Limited zero-party data collection left EMUAID with little insight into customer needs, and existing pop-ups couldn't pass data between Klaviyo and Postscript — blocking personalization across email and SMS.
The Solution
ATTN leveraged Digioh's full platform — a condition-based product recommendation quiz to guide first-time purchasers, zero-party data pop-ups that seamlessly passed customer data into both Klaviyo and Postscript for cross-channel personalization, and the Owned Identification Suite to recognize previously anonymous site visitors and connect onsite behavior with existing profiles.
The Results
47.5x
ROI on Digioh
2.8%
Digioh Conversion Rate
+211%
Klaviyo Recipients
+54.5%
Subscriber Growth
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