How EMUAID Rebuilt Their Audience and Achieved 47.5X ROI with Digioh
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Increase in Total Recipients
Increase in Total Conversion Value
Increase in Conversion Rate from Digioh Sessions
overview
Speer Laboratories, the manufacturer of EMUAID® products, was founded by the late Richard Nicolo as a cutting-edge research and development consortium structured around a holistic approach to wellness. As a family-run, socially responsible, independent company, Speer Laboratories has the freedom to prioritize its customers and pursue its passion for developing safe yet highly effective treatments. All EMUAID® products are manufactured in an FDA-registered Over-the-Counter Drug and Homeopathic Drug facility, with a continued commitment to advancing natural solutions through clinical research and product innovation.
The challenge
When ATTN Agency partnered with EMUAID, their performance was trending down year-over-year despite a strong product and loyal customer base. A previous agency had manually suppressed over one million email subscribers, severely limiting their reach and stalling list growth.
With such a large portion of their audience inactive, engagement and conversions declined, and first-time buyers weren’t being nurtured into repeat purchasers. On top of this, limited zero-party data collection left EMUAID with little insight into customer needs, and their existing pop-ups couldn’t pass data between Klaviyo and Postscript—blocking personalization across email and SMS.
To recover, EMUAID needed to rebuild their list, re-engage lost subscribers, and create a data-driven foundation for personalized communication that could better support first-time buyers and long-term retention.
The solution
By leveraging Digioh’s full platform—including the Product Recommendation Quiz, Zero-Party Data Pop-Ups, and the Owned Identification Suite—ATTN Agency was able to transform EMUAID’s approach to customer engagement and reverse the downward performance trend.
Product Recommendation Quiz
ATTN Agency launched a condition-based product recommendation quiz to help guide first-time purchasers through EMUAID’s product line.
- Addressed initial uncertainty by asking users about the severity and type of symptoms they were experiencing, then providing tailored product recommendations.
- Enabled stronger segmentation by syncing quiz results into Klaviyo, allowing us to build more targeted campaigns aligned to each customer’s needs.
- Enhanced flow personalization by using conditional logic to dynamically display content blocks within automated flows based on quiz responses.
- This created a more relevant and supportive shopping experience, building trust and reducing friction for new customers.
The results
ATTN Agency prioritized rebuilding EMUAID’s list through high-performing pop-ups designed to capture meaningful zero-party data at opt-in.
- Previously, Klaviyo pop-ups couldn’t pass zero-party data into Postscript, limiting our ability to personalize SMS campaigns.
- Using Digioh, zero-party data was able to seamlessly pass into both Klaviyo (email) and Postscript (SMS), ensuring customer preferences and conditions were accessible across both channels.
- This enabled us to unlock personalization for SMS messaging from the very first touchpoint.
It also created a more cohesive and consistent opt-in experience for users across channels.
"Growth didn’t come from more promos—it came from rebuilding the foundation. Their audience was suppressed, zero-party data underused. Digioh let us collect and connect data across platforms, unlocking personalization and real connection from the first touchpoint."
services we offer
Performance Marketing Services
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