How Midnight Hour Scaled Revenue 355% and Built a Thriving DTC Business

How Midnight Hour scaled revenue 355% with ATTN Agency.

ClientMidnight HourFocusPaid Media, Growth

355%

Revenue Growth

107%

ROAS Increase

19%

AOV Increase

The challenge

Midnight Hour needed to scale from a promising startup to a thriving DTC business with sustainable, profitable growth across multiple channels.

The solution

We deployed a full-funnel paid media strategy combined with retention marketing. Creative testing, audience expansion, and lifecycle email flows worked together to drive acquisition and repeat purchases.

Paid MediaGrowth

The results

355% Revenue Growth
107% ROAS Increase
19% AOV Increase

More work

Goose Creek Candle

20.73x

20.73x ROAS: Lapsed Customers Became Black Friday's Biggest Win

Bones Coffee Company

6.43x

Beyond the Inbox: 6.43x ROAS Through Direct Mail Catalogs

RevAir

+136.7%

+136% CTR Through Zero-Party Data Personalization

All case studies

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