01
Programmatic audience targeting
Audience build, lookalike expansion, and suppression so you are not paying to reach people who already bought.
Connected TV · Managed at no cost
Most agencies charge $5-10K to run CTV.
We'll do it free.
Connected TV is the most slept-on channel in paid media. We like it enough that we will build and manage your entire campaign for nothing. You cover the media, we cover the work.
No management fee. No hype. No long-term contract. Eight years, hundreds of brands scaled, Inc. 5000.
Brands we have run Connected TV for
Why now
Linear TV is on its deathbed.
On average, 25,600 Americans cut cable every single day and move to streaming. The audience did not disappear, it moved. Your brand should be there too, and right now the cost of being there is lower than it will ever be again.
The difference between a campaign that works and one that burns money is not the platform. It is whether someone who has scaled this before set it up.
US household viewingShift in progress
Streaming
Linear cable
0
Cord cuts per day
Illustrative of direction, not a forecast
What it actually does
Real accounts. Real spend.
These are live client results, not projections. Every one of them came from a brand that had written CTV off as an awareness play.
$0
CPA while spending $200,000 a month on new customers
MNTN case study
0x
ROAS at $240,000 a month, well clear of their LTV to CAC hurdle
MNTN case study
0x
ROAS on a quarter million a month in Connected TV spend
MNTN case study
1/0
Of their target CPA, at $100,000 a month in spend
Client account
Named client results
0%
Increase in gross revenue
Bones Coffee
0%
Incremental return on ad spend
Goose Creek
0x
Marketing efficiency ratio
Wolfgang USA
0
Years running paid media for DTC and retail brands
ATTN Agency
What if I told you that you could spend $200,000 a month at a $25 CPA?
I have been doing this a long time. Every brand I have ever worked with would be very happy with those numbers.
ATTN Agency · San Diego, CA
The obvious question
So why is it free?
Because the channel sells itself and we would rather prove that than argue about it. Once you see what Connected TV does for your brand, you are going to want to spend more, and you are going to need someone who has done it before to help you scale it. That is where we come in.
We are not doing this to be nice. We are doing it because we know it works.
What we will tell you straight
- Yes, we will probably pitch you on Meta, Google, TikTok, and email at some point.
- Our services are a la carte. You take the CTV and nothing else if that is what you want.
- Connected TV is not right for every brand, and we will say so on the call.
- We will tell you what is good, what is bad, and whether it fits.
What this is not
- Not a 30-day trial that quietly converts to a retainer.
- Not contingent on buying any other channel from us.
- Not branding and not PR. We are a performance shop.
- Not a long lock-in. If it does not drive revenue, we do not run it.
What you get
The whole channel, run for you.
Not a starter package. This is the same operating standard we hold on accounts paying us six figures a year.
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Fully measurable tracking
Every dollar tied back to revenue on site or movement on shelf. No impression reports pretending to be results.
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Full funnel strategy
CTV placed deliberately against everything else you run, not bolted on as a separate awareness line item.
04
Creative strategy and direction
What to shoot, what to cut, and what to test. The format punishes repurposed social creative and we will tell you why.
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Cross channel audience integration
The audiences you build on CTV feed the rest of your media, and the rest of your media feeds them back.
06
Reporting and analytics
Ongoing optimization against your CPA or ROAS target, reported in the numbers your finance team already uses.
Fit
Built for brands that already sell.
It works whether your revenue lands on your site, on a shelf, or on Amazon. What it needs is enough spend behind it to learn.
01
Direct to consumer
New customer acquisition at a CPA that holds up next to your paid social and search, with genuinely incremental reach.
02
CPG that sells in retail
Retail sales lift campaigns built around hurdle rates. Moving a SKU from 1.5 units per store per week toward four, and from four toward ten.
03
Amazon-only brands
Driving lift on the listing from audiences that will never see a mid-funnel ad, measured against baseline.
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Spending $15K a month or more
The honest floor. Below it there is not enough data to optimize on and neither of us gets a real read.
How it works
Four steps, no paperwork.
01
Book the call
You talk to us directly, not to a sales development rep. Bring your questions about spend, measurement, and whether this fits at all.
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We tell you the truth
If Connected TV is wrong for your brand right now, we say so on that call and you have lost half an hour.
03
We build it
Audiences, inventory, creative direction, tracking, and the full campaign build. You set the media budget.
04
We run it and report
Ongoing optimization against your CPA or ROAS target, with reporting that ties back to revenue, not impressions.
MNTN · CTV partner
Google Premier Partner
Meta
TikTok
Triple Whale
PostPilot
Klaviyo
Attentive
Questions
There has got to be a catch.
Is it really free, or free for the first month?
Free for as long as we manage your Connected TV. There is no management fee at any point. You pay the platform for media, exactly as you would if you ran it yourself.
What do I actually have to spend?
A minimum of $15,000 a month in media, paid directly to the platform. That is not a fee to us. It is the floor where the campaign gathers enough data to optimize, and below it we would be spending your money to learn nothing.
Do you have long-term contracts?
No long-term lock-in. After the first three months our agreements run month to month, so you can adjust as market conditions change. We would rather earn the next month than trap you in the last one.
Do I have to sign on for all your services?
No. Our offerings are a la carte, so you can include or exclude any platform or service. Take the Connected TV management and nothing else if that is what makes sense for you.
Are you going to try to sell me other services?
Honestly, probably. We also run paid social, paid search, YouTube, email and SMS, direct mail, and creative, and if the CTV work goes well we will make a case for the rest. You are under no obligation, and the CTV management stays free either way.
Why would an agency give this away?
Because most agencies charge $5,000 to $10,000 a month to manage this channel, and that pricing stops brands from ever trying it. We think that once you see what it does, you will want to scale it, and you will want someone who has done it before to run that. That is the entire bet.
Does this work if I only sell in retail?
Yes, and it is one of the strongest use cases. We build retail lift campaigns aimed at hurdle rates, measuring movement in units per store per week rather than on-site conversions.
How do you stay current on a channel that changes this fast?
We represent a lot of challenger brands across a lot of spend, and we work directly with our platform reps, measurement partners, and data providers to understand what is shifting and why. You get the read from a team seeing it across dozens of accounts, not one.
Start here
Let's find out if it's right for you.
Tell us about your brand and your goals. We will come back within 24 hours with a straight read on whether Connected TV makes sense for you, and if it does, we will build and run it at no management cost.
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You send this over
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We reply within 24 hours
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We get on a call
No hype. No long-term contracts. Pure results.