Growth from an audience the brand didn't know it had.

• A custom performance dashboard. ATTN built a dashboard to surface audience and geographic signals that standard Google reporting couldn't show.
• An audience hiding in the data. The analysis identified husky men outside Utah as a high-intent, underserved segment.
• Video made for them. ATTN worked with creative partners on 16:9 video made for that audience, built around fit and the functional benefits of a stain-resistant white dress shirt.
• Geographic expansion. The video ran on Google Demand Gen in untapped regions, with budget scaled as ROAS confirmed the signal.

Husky audience targeting reached a 3.4x ROAS and held it as spend grew. In untapped markets like Texas and Arizona, returns passed 7x. New markets absorbed 100%+ more budget without losing efficiency, proving geographic expansion is a durable growth lever for a $125 product.

The ATTN dashboard showed the client an audience they didn't even know they had, and the creative brought them in.