How ATTN moved Bones Coffee past a retargeting plateau with MNTN Performance TV. Published by MNTN.
Quarter over quarter.
Quarter over quarter.
As new demand from TV flowed into search.
Bones Coffee is a Florida-based maker of small-batch gourmet coffee, and ATTN is its agency of record. Before ATTN took over, growth had stalled: the account had overinvested in retargeting, spending more and more against people who already knew the brand.
The objective was to restart year-over-year growth while still hitting Bones Coffee's core revenue and profitability goals.
ATTN rebuilt the plan around reaching new customers. MNTN Performance TV put Bones Coffee on connected TV screens in front of people who had never seen the brand, and that reach was measured against the same performance goals as the rest of the media mix.
Quarter over quarter, gross revenue rose 42% and total conversions rose 28%. Overall ROAS improved 10%, and paid search ROAS climbed 36% as the new audience started searching for the brand, while CTV spend grew 16% period over period.
Source: MNTN case study, published by MNTN.
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