The challenge01
Bones Coffee already ran Connected TV through MNTN. The opportunity was making every TV dollar work harder: more return and more site traffic without simply spending more.
Twice the return on TV, for less.
How ATTN and MNTN optimized Bones Coffee's Connected TV program to nearly double ROAS while cutting spend almost in half.
ROAS
+94%
From about 1.7x to about 3.3x, year over year.
Cost per conversion
-49%
Year over year.
Assisted conversions
+125%
Year over year.
The approach02
ATTN partnered with MNTN to run and optimize the program, tightening where and when ads ran so impressions held steady while spend came down.
The results03
Year over year, ROAS rose about 94%, from about 1.7x to about 3.3x. Ad spend fell about 45% while impressions held (up about 6%). Verified site visits rose about 84%, cost per conversion fell about 49%, and assisted conversions climbed about 125%.
Your turn
What would this look like for your brand?
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
✓
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