The challenge01
CustomCuff makes personalized jewelry, and the goal was growth without the usual trade-off: scaling spend usually means efficiency slips. The brand needed more volume while keeping returns intact.
Scaling up, and getting more efficient.
How ATTN grew CustomCuff's ad spend quarter over quarter while protecting, and improving, efficiency.
Revenue
+92%
Q2 to Q3.
Ad spend
+72%
Q2 to Q3.
ROAS
+11%
Improved even as spend scaled.
The approach02
ATTN scaled ad spend from Q2 into Q3 with efficiency as the guardrail, adding budget where returns held and pulling back where they didn't, so every increase earned its place.
The results03
From Q2 to Q3, ad spend rose 72%, ROAS improved 11%, and revenue grew 92%. More spend, better returns, and nearly double the revenue.
Your turn
What would this look like for your brand?
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
✓
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