More purchases for less, at every step of the funnel.

Everyone talks about hooks. At ATTN, we look for closers. Hooks get people to watch; closers get them to buy. To find EMUAID's closers, we ran low-budget traffic campaigns against specific messaging pillars and sent people to the home page or a collection page instead of straight to a product. That extra step meant a product view only happened when the message really landed, which showed us which value propositions customers cared about most.

Those winning messages then shaped everything downstream: ad copy, landing pages, and email and SMS headlines.

ATTN increased EMUAID's purchases 55% while reducing cost per purchase 35%. Cost per landing page view fell 60%, click-through rate rose 83%, and CPM dropped 28%.