Veer
How Veer Became the Must-Have Family Wagon with ATTN
The Challenge
Veer created a new product category — the premium all-terrain stroller wagon — with a $799+ price point. The challenge was convincing parents to spend 3-4x more than a traditional wagon while competing against established stroller brands. Seasonal demand spikes around spring and holiday gifting added complexity to media planning and inventory management.
The Solution
We positioned Veer as the premium choice for active families through aspirational lifestyle creative across Meta, Google, and TikTok. Our team built seasonal campaign calendars that ramped spend ahead of peak demand periods, with dynamic creative showcasing real families using the Cruiser in outdoor settings. We paired upper-funnel awareness with aggressive retargeting to close high-AOV purchases.
The Results
187%
Revenue Growth
5.2x
ROAS
44%
Brand Search Lift
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