Structure unlocks the performance hiding in your account.

• Brand and non-brand, separated. Tighter campaigns gave each segment its own budget, bidding logic, and performance signal, ending the bleed between keyword types.
• Target impression share for brand. Brand terms moved to target impression share to hold placement cost-efficiently.
• Automated bidding on non-brand. Smart bidding on non-brand terms maximized conversion value, free of the drag from over-indexed brand spend.
• ROAS as the leading indicator. ROAS climbing from 184% to 347% confirmed that structure, not more spend, was the variable holding performance back.

Revenue grew 89% month over month in month one, and March conversion value beat January and February combined. ROAS rose 88% month over month. Brand spend fell 96% with no loss of placement, freeing budget to scale non-brand, where the conversion opportunity lived.