How PlumbTile captured high-intent luxury home improvement buyers with precision Google and Meta advertising.
PlumbTile's primary goal was to grow profits through more effective feed management and enhanced ad visibility. The company had been using search campaigns to promote individual brands but lacked proper e-commerce shopping integration. Without leveraging Google Shopping Ads, which provide higher visibility and better click-through rates, their search ads weren't fully maximizing potential.
ATTN implemented advanced feed management automation tools to optimize PlumbTile's product feed, focusing on promoting higher Average Order Value products. We categorized products effectively to ensure high-margin items received greater visibility, structured the feed to align with Google Ads best practices, and directed resources toward brands and products that generated the best returns after accounting for costs.
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