How RejuvaFresh tripled annual net sales with ATTN's high-value Shopping strategy.
RejuvaFresh had a high-AOV product catalog where performance depended heavily on advertising the right mix of SKUs. Their Shopping feed structure didn't reflect category or subcategory intent, leading to limited query control and inefficient spend distribution. Seasonal demand spikes required a clear promotional framework and measurement system to scale confidently.
ATTN began managing Paid Search and Shopping. We excluded low-priority SKUs and shifted budget toward higher-ticket products to lift AOV. We enriched the feed and Merchant Center with expanded product attributes and optimized titles and descriptions. Campaign architecture was segmented by product category and subcategory to align bids and queries to intent. Later, we moved from Performance Max to Standard Shopping for better exclusion control ahead of Q4 seasonality.
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