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RevAir
Case study · TikTok

Black Friday, won on TikTok.

How ATTN found a new pocket of Q4 growth for RevAir by scaling TikTok fast, right into Black Friday and Cyber Monday.

ClientRevAirChannelTikTokWindowQ4, year over year
RevAir
+77%Q4 net profit, year over year
Q4 net profit
+77%

Year over year, accounting for ad spend.

TikTok spend
+257%

Year over year, the variable that scaled.

The challenge01

RevAir went into Q4 facing real headwinds: tariffs that pushed product prices up, and shoppers who were cautious with their money. Black Friday still had to deliver, so the brand needed a new pocket of growth for the biggest weekend of the year.

The approach02
  • Hybrid TikTok structure. ATTN built and managed a combined TikTok GMV Max and Video Views program, designed to reach far more of RevAir's total addressable market during the most competitive weeks of the year.
  • Memory first, then conversion. Video Views put RevAir in front of a wide audience ahead of the sale, so the brand was already familiar when Black Friday and Cyber Monday arrived.
  • Scaled fast. With that foundation in place, spend scaled rapidly within days, carrying momentum into and through the holiday weekend.
The results03

Q4 net profit grew 77% year over year, measured after ad spend. TikTok was the variable that scaled, up 257% year over year, and the profit lift tracked that investment.

Performance was strong enough that RevAir became one of the officially trending products on TikTok Shop in the US, which unlocked TikTok-issued coupons and extra exposure on top of the paid program.

More work

More results like this.

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