Every abandoner got their own email.

RevAir is built around one hero product, a reverse-air hair dryer that works differently from traditional tools. Its customers span every hair type, from straight and wavy to curly and coily, and each has a different relationship with the product. But the cart and checkout abandonment emails treated everyone the same, with generic copy that never spoke to a shopper's own hair.

As RevAir's retention partner, ATTN saw the gap: every abandoner needed messaging about their hair type, their concerns, and their journey, without multiplying the workload.

• AI-written email for every recipient. Revamp's engine ran on the checkout abandonment flow inside Klaviyo, writing unique copy for each shopper that referenced their hair type, the benefits of the RevAir for that hair, and social proof from people with similar textures.
• Direct mail to close the loop. Shoppers who still didn't convert got a PostPilot postcard with a welcome discount reminder, timed by ATTN to land at the right point in the abandonment sequence.
• Tested, not assumed. Revamp launched as a 50/50 A/B test against the existing control.

Within the first eight days, Revamp-personalized emails drove a 20% increase in revenue per recipient, outperforming the control across every cohort. The result was clear enough that ATTN moved RevAir to 100% Revamp on checkout right away, and Revamp's Retry flow lifted re-engagement recovery by another 15%.

“We wanted every touchpoint to feel like it was written for that specific person. Revamp made it possible to personalize at the hair-type level without building dozens of templates. When we added PostPilot as a physical follow-up, it completed the loop. The data spoke for itself: we moved to 100% Revamp on checkout within the first week of testing.”Miranda Mattson, RevAir Retention Lead, ATTN Agency

Source: Revamp case study, published by Revamp.