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Revived Smiles
Creative by RaindropCreative by Raindrop
Case study · Google Demand Gen

When creative quality becomes a performance lever.

Creative from our partner Raindrop, paired with ATTN media strategy, delivered 4x ROAS in 60 days for a $440 AOV oral care brand.

ClientRevived SmilesChannelsGoogle Demand Gen, YouTubeCreative partnerRaindrop
Revived Smiles
4xROAS in 60 days
ROAS
4x

Achieved and sustained over the full 60-day window.

Average order value
$440

A high-consideration purchase.

CTR against other account video
2x+

Confirming creative quality as the driver.

The approach01
  • Creative built for the format. Raindrop produced horizontal assets purpose-built for Demand Gen, not repurposed social content.
  • Media aligned to intent. ATTN structured placements across Gmail, YouTube, and Discover to match the message to each touchpoint.
  • Built for a $440 purchase. Bidding and audience signals were calibrated for a buyer who converts across multiple touches.
  • CTR as a leading indicator. Engagement at 2x the benchmark confirmed the creative was landing before revenue data matured.
The results02

The campaign reached a 4x ROAS and held it over the full 60-day measurement window. Click-through rate ran 2x above other videos in the account. And it closed $440 orders at scale, proving Demand Gen can drive considered purchases, not just awareness.

“I checked the Raindrop horizontal campaign against platform comps, and I'm very happy with the results there.”Client, Revived Smiles
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