Owning the Google Shopping shelf.

Google Shopping is a crowded digital shelf. Every time someone searches for veneers, Google decides which brands earn a spot and where they sit, and several advertisers often appear for the same search at once. Revived Smiles needed to be present more often than anyone else, and to win the top spots when it shared the shelf with big retailers and direct competitors.

• Built to be eligible. Budget, bidding, and product feed quality were tuned so Revived Smiles qualified for as many eligible searches as possible.
• Measured two ways. Impression share showed how often the brand appeared at all. Outranking share showed who won when Revived Smiles and a competitor appeared together.
• Pushing where it counts. Outranking data pointed to exactly where to push harder to win more top positions.

Revived Smiles appeared in 47.29% of all eligible Shopping searches, the highest impression share in the auction. Out of every ten chances to show, it showed in almost five, more often than any competitor.

Head to head, the brand held its own: the leading competitors, including a major national retailer, outranked Revived Smiles only 30.28% to 35.93% of the time when both appeared, so Revived Smiles ranked higher more often than not. Competitors that outranked it more often simply showed up far less overall.