The results01
On Facebook, ATTN cut Suavecito's cost per acquisition by 82% while increasing spend 87.5%, with 96% of that spend going to new customers.
Lower CPA, more spend, and nearly all of it on new customers.
How Suavecito scaled Facebook spend while cutting the cost of every new customer.
Facebook CPA
-82%
While spend grew.
Spend
+87.5%
Scaled at the same time.
Spend on new customers
96%
Of all spend.
YouTube, too02
On YouTube, ATTN scaled Suavecito's spend while bringing cost per view down 32%. A big part of that came from getting more out of the brand's hero videos: instead of running one long film, we cut each hero video into shorter, targeted skits. One hero video can yield up to 15 skit edits, each built to run across every channel, which extends the life of the content and keeps creative fresh without new shoots.
Your turn
What would this look like for your brand?
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
✓
Thanks. Our team will be in touch soon.