How Tru Earth, a laundry brand that sells largely in store, reached younger buyers on Meta while lowering its cost per acquisition.
From quarter one to quarter three.
From 0.49x to 0.78x, with much of Tru Earth's revenue landing in retail stores.
Up from 2,150, on 28% less spend.
Older buyers drove Tru Earth's strongest performance, but growth had stalled. Strict age restrictions kept younger buyers out of most campaigns, the older audience had hit a ceiling, and the brand wasn't reaching a younger demographic. Summer made it harder: reach drops while competition stays the same, and CPMs rose in May in both the United States and Canada.
Younger demographics were activated across the board, and performance improved with them.
Tru Earth sells much of its volume at retail, so ATTN also runs branded awareness campaigns built to drive in-store sales lift. The client has reported positive results from them, and has kept increasing those budgets as a result.
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
Thanks. Our team will be in touch soon.
