The challenge01
WANDRD makes premium travel and camera bags, and its Connected TV program needed to deliver more without a bigger budget.
Double the return, same budget.
How ATTN and MNTN optimized WANDRD's Connected TV program to double ROAS quarter over quarter, with spend flat.
ROAS
+94%
From about 1.8x to about 3.6x, at flat spend.
Conversions
+116%
Quarter over quarter.
Cost per conversion
-53%
Quarter over quarter.
The approach02
ATTN partnered with MNTN to optimize the program, concentrating delivery on the audiences most likely to visit and convert, even if that meant fewer total impressions.
The results03
With ad spend flat, ROAS rose about 94%, from about 1.8x to about 3.6x. Conversions grew about 116% and verified visits about 65%, while cost per conversion fell about 53%. The visit rate doubled, even with impressions down about 18%.
Your turn
What would this look like for your brand?
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
✓
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