Audiences01
Prospecting leaned on broad audiences. They kept performing, but began to show fatigue from creative burnout. Warm retargeting brought a 2.3x return, and audiences built from Connected TV viewers consistently returned 2.5x.
Letting the data pick the creative.
A quarter of audience and creative testing on Meta for Wolfgang Man & Beast.
Return from Connected TV audiences
2.5x
Consistent across the quarter.
Return from warm retargeting
2.3x
Quarter over quarter.
Creative02
- Images posted the best ROAS, but across every metric, catalog ads were the strongest performers overall.
- Images performed best outside of feeds.
- In prospecting, video worked better with models, and images worked better with product.
What's next03
- More new creative to test against creative fatigue.
- Audience testing: lookalikes and stacked interests across pet stores, job choices, hobbies, and dog breeds.
- Retesting past audiences with new creative.
Your turn
What would this look like for your brand?
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
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