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Case study · HYLETE

From $50K to $250K Per Month in 3 Months — While Reducing CPA

How ATTN scaled HYLETE from $50K to $250K per month in ad spend in just 3 months while reducing CPA.

ClientHYLETEFocusPaid Media, Meta
5x
Ad Spend Scaled
$250K
Monthly Spend
3 Mo
Time to Scale
↓ CPA
While Reducing CPA
The challenge

HYLETE was stuck at $50K per month in ad spend with poor exclusions, no engagement stacking, no systematic creative testing, weak broad audience performance, minimal campaign diversity, and limited omnichannel tracking — roadblocks that prevented efficient scaling.

The solution

ATTN upgraded exclusions to full coverage, introduced custom events as secondary KPIs, got broad audiences working, started sharing Post IDs to stack engagement across campaigns, launched a low-cost creative testing system that produced account-lifting winners, and introduced more campaign types to improve overall reach and efficiency.

Paid MediaMeta
The results
  • 5x Ad Spend Scaled
  • $250K Monthly Spend
  • 3 Mo Time to Scale
  • ↓ CPA While Reducing CPA
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