How Designer Wellness transformed their digital strategy and modernized a 30-year legacy supplement brand.
Designer Wellness is one of the original protein powder brands with decades in the category. After rebranding from Designer Protein, they faced the challenge every legacy CPG brand dreads: declining retail relevance and zero DTC infrastructure. They needed to build a digital-first acquisition engine from scratch while re-establishing brand awareness under a new name.
We rebuilt their digital presence from the ground up, launching Meta and Google campaigns with creative that repositioned the brand for modern health-conscious consumers. We built out their Amazon storefront with optimized listings and sponsored campaigns. Every dollar was tracked to prove ROI to their PE ownership group.
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
Thanks. Our team will be in touch soon.
