How WANDRD expanded their creator community and scaled revenue with high-AOV product marketing.
WANDRD built a cult following among photographers and content creators through Kickstarter campaigns, but transitioning from launch-driven hype cycles to sustainable, always-on growth required a different playbook. With bags priced at $150-$400, they needed to reach new creator audiences and justify the premium through performance marketing, not just crowdfunding momentum.
We developed a creator-centric media strategy across Meta, Google, and YouTube, featuring real photographers and filmmakers using WANDRD gear in the field. Our team built audience segments around photography, videography, and travel creator communities, then layered in product-specific Google Shopping campaigns to capture high-intent searches. YouTube pre-roll ads showcasing the bags in action drove brand awareness among the exact audience that would buy.
Tell us where you are and what you are trying to hit. We will tell you honestly whether we can get you there.
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