Bones Coffee Company
How Bones Coffee Delivered 17.5M YouTube Views at 4.46x ROAS
The Challenge
Bones Coffee needed to scale efficiently as a million-dollar brand. The challenge was finding a top-of-funnel strategy that could feed new prospects into the pipeline and then activate them across multiple meaningful touchpoints throughout the customer journey.
The Solution
ATTN developed an in-house YouTube strategy targeting in-market users with various video ad formats. Top-of-funnel campaigns built an audience of brand-aware video viewers, who were then activated with ads throughout Google's channels to create meaningful touchpoints. Meticulous audience segmentation ensured targeting of only new, non-brand-aware users while understanding where each user sat in their customer journey.
The Results
17.5M+
YouTube Views
4.46x
ROAS
173K+
Website Visitors
+64%
ROAS YoY
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