How Bones Coffee Delivered 17.5M YouTube Views at 4.46x ROAS

Bones Coffee needed to scale efficiently as a million-dollar brand. The challenge was finding a top-of-funnel strategy that could feed new prospects into the pipeline and then activate them across multiple meaningful touchpoints throughout the customer journey.

ATTN developed an in-house YouTube strategy targeting in-market users with various video ad formats. Top-of-funnel campaigns built an audience of brand-aware video viewers, who were then activated with ads throughout Google's channels to create meaningful touchpoints. Meticulous audience segmentation ensured targeting of only new, non-brand-aware users while understanding where each user sat in their customer journey.

• 17.5M+ YouTube Views
• 4.46x ROAS
• 173K+ Website Visitors
• +64% ROAS YoY