How Designer Wellness Transformed Their Digital Strategy with ATTN
How Designer Wellness transformed their digital strategy and modernized a 30-year legacy supplement brand.
Designer Wellness is one of the original protein powder brands, founded in 1993. After rebranding from Designer Protein, they faced the challenge every legacy CPG brand dreads: declining retail relevance and zero DTC infrastructure. They needed to build a digital-first acquisition engine from scratch while re-establishing brand awareness under a new name.
We rebuilt their digital presence from the ground up — launching Meta and Google campaigns with creative that repositioned the brand for modern health-conscious consumers. We implemented a lifecycle email program to drive repeat purchases and built out their Amazon storefront with optimized listings and sponsored campaigns. Every dollar was tracked to prove ROI to their PE ownership group.
- 3.6x ROAS
- 41% CPA Reduction
- 58% Digital Revenue Growth
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