How WANDRD Expanded Their Creator Community with ATTN
How WANDRD expanded their creator community and scaled revenue with high-AOV product marketing.
WANDRD built a cult following among photographers and content creators through Kickstarter campaigns, but transitioning from launch-driven hype cycles to sustainable, always-on growth required a different playbook. With bags priced at $150-$400, they needed to reach new creator audiences and justify the premium through performance marketing — not just crowdfunding momentum.
We developed a creator-centric media strategy across Meta, Google, and YouTube — featuring real photographers and filmmakers using WANDRD gear in the field. Our team built audience segments around photography, videography, and travel creator communities, then layered in product-specific Google Shopping campaigns to capture high-intent searches. YouTube pre-roll ads showcasing the bags in action drove brand awareness among the exact audience that would buy.
- 3.9x ROAS
- 156% Revenue Growth
- 45% Creator-Driven Sales
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