WANDRD
How WANDRD Expanded Their Creator Community with ATTN
The Challenge
WANDRD built a cult following among photographers and content creators through Kickstarter campaigns, but transitioning from launch-driven hype cycles to sustainable, always-on growth required a different playbook. With bags priced at $150-$400, they needed to reach new creator audiences and justify the premium through performance marketing — not just crowdfunding momentum.
The Solution
We developed a creator-centric media strategy across Meta, Google, and YouTube — featuring real photographers and filmmakers using WANDRD gear in the field. Our team built audience segments around photography, videography, and travel creator communities, then layered in product-specific Google Shopping campaigns to capture high-intent searches. YouTube pre-roll ads showcasing the bags in action drove brand awareness among the exact audience that would buy.
The Results
3.9x
ROAS
156%
Revenue Growth
45%
Creator-Driven Sales
Want Results Like These?
Let's talk about how we can drive measurable growth for your brand.
Get Started →