How Howitzer Clothing Rallied a Loyal Following with ATTN

Howitzer Clothing serves the patriotic and military-adjacent apparel niche — a passionate but finite audience. The brand needed to scale beyond their core community of veterans and first responders without diluting the authentic, mission-driven identity that made them resonate. They also needed email and retention strategies to maximize lifetime value from a loyal but price-conscious customer base.

We expanded Howitzer's reach through lookalike audiences on Meta and interest-based targeting on Google that tapped into adjacent communities — outdoor enthusiasts, country lifestyle, and blue-collar pride. Our creative celebrated the brand's charitable mission and community values. On the retention side, we built automated email flows that drove repeat purchases and turned one-time buyers into brand advocates.

• 4.7x ROAS
• 38% Email Revenue Growth
• 62% Repeat Purchase Rate