How ATTN scaled HYLETE's ad spend 5x in just 3 months while reducing CPA.
HYLETE's ad spend had plateaued, held back by poor exclusions, no engagement stacking, no systematic creative testing, weak broad audience performance, minimal campaign diversity, and limited omnichannel tracking, roadblocks that prevented efficient scaling.
ATTN upgraded exclusions to full coverage, introduced custom events as secondary KPIs, got broad audiences working, started sharing Post IDs to stack engagement across campaigns, launched a low-cost creative testing system that produced account-lifting winners, and introduced more campaign types to improve overall reach and efficiency.
Spend scaled 5x in three months while CPA came down. Across the engagement, HYLETE grew 34% year over year, Google prospecting and remarketing returned 10.21x, and Facebook prospecting CPA fell 72%.
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